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Internet Marketing
for 21st Century Businesses - 2010/11
The [NON-TECHNICAL] training seminar in internet marketing strategy
for business owners and senior managers
TIME LIMITED OFFER 1
A very good reason why you should register early
Only for as long as our diminishing stock lasts, the first people to register will receive one of these highly acclaimed internet marketing training DVD sets - alone worth every cent of their €147 retail price.
check availability on
01-2360076
Times:
9.00am - 1.00pm
Who Are You
Business Owner, General Manager, Senior Business Manager or Marketing Manager
What is it
The most engaging, high-value, half-day intensive training seminar in applied internet marketing you are likely to attend this year.
What's the Cost
Only €195 per delegate
Half-Day PROGRAMME
Internet Marketing for 21st Century Businesses - 2010, is the definitive non-technical training seminar in online marketing strategy for business people. As engaging as it is practical, the half-day programme will take you on a tour of the major digital marketing channels in a language that help you to understand and choose the most relevant channels for your particular business. Programme fee: €195
Ireland's best attended, zero waffle, non-technical, high impact, half-day executive training course in internet marketing, "Internet Marketing for 21st Century Businesses - 2010/11" is back! It has been completely re-vamped, updated, added-to, subtracted-from, refined and is now even better than its original which was experienced by more than 2,000 businesses throughout Ireland.
To book your seat, please complete all fields:
The very affordable Course fee is €195 (times: 9.00am- 1.00pm)
Course Presenter:
John Coburn
John has twenty-five years experience in international business including senior executive positions with Westinghouse, WBT Systems, Eontec (now Oracle), Mentec International (Calyx) and First Data Corp. He has been an executive board member with a number of software and technology-based organisations and was an award-winning presenter from an early stage in his career.
John is the author of two books - "Components of Internet Marketing Strategy" - a birds-eye view of applied online marketing techniques, and "Selling High Value Software" - a big-ticket blueprint for negotiating international software projects. He is a graduate of electronics engineering and marketing, and is widely known for his seminars on applied internet marketing.
TIME LIMITED OFFER 2
Cost Offset
Offset the full cost of this training seminar when you engage PraxisNow for one or more days consultancy within two months of the seminar date you attend.
Food for Thought
One digital marketing channel that can be engaged profitably and relatively easily by every business is SEO (Search Engine Optimisation). SEO also happens to be the single biggest source of qualified traffic on the internet and is considered to deliver the best medium term return on investment of all the available online channels. "SEO Implement" is a non-intrusive, group-based, structured SEO implementation (one morning per week for four weeks) - and you are invited to participate.
Even if you've attended before, the completely new and updated content in this very special training seminar will stir you to action like no other programme!
Aimed at a non-technical, business audience, Internet Marketing for 21st Century Businesses will take you on a highly relevant and informative lightening tour of the major online marketing channels in just four hours. Its business-focus and practical nature will guide you through the quagmire of jargon and get you straight to the core principles of internet marketing that typically determine success or failure in a given channel.
Learning Outcomes
After attending this half-day training seminar, you will:
- be able to formulate high-level online marketing strategy based on a reasoned selection of the most appropriate digital marketing channels for your particular business.
- understand why online marketing is different from traditional, offline marketing and how its differentiators can be leveraged to improve your sales and branding goals.
- be able to provide both strategic and tactical input to the development of your next generation business website for improved search placement and visitor conversion.
- understand how your business' website can be set-up for performance measurement and how analytics can be used to drive website improvement including visitor traffic conversion, value-orientation and prospect capture.
- know how the various online marketing initiatives are tracked, what the primary KPI's (key performance indicators) are and what to watch for to ensure you are getting value for money.
- know the core considerations in adapting your website for improved organic /free placement on the major search engines.
- be capable of initiating a sponsored advertising campaign on Google and ensuring the availability of appropriate supporting website collateral for improved traffic conversion.
If you would like to make sure that "Internet Marketing for 21st Century Businesses - 2010/11" is for you, why not call now for a chat about it:
01-2360076
or email PraxisNow directly at:
executive@praxisnow.ie
If you are ready to register now, please use the form at the top of this page to book onine.
Internet Marketing Strategy
Like many facets of business, taking a pot-shot at an opportunity may or may not pay off in the short term. But it is no way to successfully run a business that is sustainable into the medium and longer terms. Having an Internet marketing strategy allows you to stand back, assess and choose the right mix of online marketing channels for your business. These are the channels that are viable for you to implement and are effective in your particular business. Even the best strategies however are adaptive.
Targeting your served market online
So many companies go to great expense to build websites that are pretty to look at, often easy to use (of course that's a good thing), and yet rarely do you find a website that explicitly targets its intended online audience. But first, you have to identify it.
Analytics - the cost of not measuring
The best Internet marketing strategies are those which focus more on the things that work and less on the things that don't work. But how do you know which is which? Analytics is the key - and it's easy.
Your Website
What is your website's objective? To increase sales? To strengthen branding? Are your objectives being achieved? 80% of websites are failing to deliver on their promised objectives. And yet, making it do so is entirely achievable. The considerations alone will change the way you think of your website.
SEO
Everyone's talking about search engine optimisation (SEO) as being hit and miss, and uncertain. It isn't - and you can start getting results quickly. As the biggest and most targeted of all the digital marketing channels, SEO is the least understood and therefore the single most dangerous of them all!
Google AdWords & PPC marketing
If you've wondered whether Google's advertising programme, AdWords is worth trying even though costs and competition have increased significantly in recent years, wonder no more. Although not for the feint-hearted, for the shrewd and the astute, AdWords really is an effective advertising channel. But there are rights ways and wrongs ways to use it. Knowing the ins and outs will significantly improve your sales yield.
eMail Marketing
Highly constrained if you're in B2C and still very effective if you're in B2B, eMail has many uses in business, but its use in marketing is the sword, once drawn, that makes the kill better than any other channel.
. . . and time allowing . . .
Social Marketing
An introduction to the various "shades" of social marketing, their relevance to business in 2010/11, their impact on the job specifications of future marketers and the threats they pose to objective online engagement with consumers. Yes, it's not all plain sailing!
©Coburn Brothers 2010, Dublin, Ireland All rights reserved, Enquiries to executive@praxisnow.ie
NOTE: Did you notice an internet marketing training DVD set offer on this page? If so, you want it! Don't let it go because by itself, it alone is worth your registration fee. Call 01-2360076 to confirm availability.