John Coburn 

John has twenty-five years experience in international business including senior executive positions with Westinghouse, WBT Systems, Mentec International and First Data Corp. He has been an executive board member with a number of software and technology-based organisations and was an award-winning presenter from an early stage in his career.

WHAT IS IT?

Every year, PraxisNow bring together the major changes that took place in the current year in the world of digital marketing and populates them into its "digital marketing strategy" framework. It the combines them with "what to watch" for the following year, and presents them in a cohesive, single seminar that can be appreciated and enjoyed by businesses that are either completely new to internet marketing as well as businesses that are well practiced in the art of online marketing!

It is non-technical, engaging, entertaining and most importantly highly informative. It includes:

• a review of general digital / internet marketing strategy

• summary of salient changes in 2011

• things that didn't happen or were delayed, and

• a projection of what you might see as 2012 progresses.

WHO SHOULD ATTEND?

Business Owners, managers, profit centre owners, brand managers and marketing personnel - if you have ownership of "marketing strategy", then this morning seminar will neatly package up for you what is important and what is not so important in internet marketing strategy and its implementation, what changes tookplace in 2011 that you to think about in 2012 and what might happen in 2012 that may impact the way we do business online next year.

THREE REASONS TO DO IT?

• It is a "packaged and sealed" summary of modern digital marketing strategy at the speed of light. It will help you benchmark your current initiatives, if they exist, against what your competitors and peers are doing online.
• It will give you some direction as you analyse and assess the most appropriate digital channels for your particular business.
• It is "process-oriented" - covering the major online channels from an engagement perspective - what to measure. and just as importantly, what is possible to achieve.

WHY THIS PROGRAMME?

• It will give you a perspective on internet marketing strategy that will help you put many of its core components in context, without the unnecessary veil of technical detail.
• It will update you on what happened in 2011 that you may have missed and that you may be able to use in 2012.
• It will look ahead to 2012 to give you a heads-up on what may be coming down the road that might open up some new opportunities for you - as well as open up some big holes that could consume you if unexpected!
• It will cover some models that you may find useful when you go to implement some of the channels or ideas it covers.
• It is an annual event based on a formula that participants tend to enjoy because it is engaging and interactive throughout.

ATTENDED LAST YEAR?

If you attended the 2011 Briefing last year, you will find some repetition this year, process-wise, in order to bring those who didn't, up to speed. But you will also benefit from the summary of changes that took place in 2011, channel strategy reviews and updates, new insights and the outlook for 2012.

You might also have noticed that it has been shortened to a half-day this year. Last year's full day was so packed with information, many people would have struggled to retain all of its ideas. This year, we've condensed it to a single, and very full, morning.

PROGRAMME FORMAT

A morning training seminar with lots of interaction and food-for-thought. Be prepared for a highly interactive and engaging morning that really will make you think, and perhaps even re-think, many of your sales prospecting and marketing activity from this day forward.

Times are 9.00am to 1.00pm with one 15-minute break.

A link will be provided where you can download the slides used during the programme.

If you have a question about the programme, please call 01-2360076.