Online Marketing Conversion Strategies Landing Pages List-Building Link Buillding Campaigns

DVD Course Content

Constructing Website Landing Pages That Convert
Structuring Your Website for Search Engine Spiders
Opt-In List Building Strategies that work
US & European e-Mail Marketing practices and constraints
Relevant Inbound Link Development
Link-Baiting & Using Viral Marketing collateral to attract qualified prospects
Leveraging the Social Networking for business development

This course is packed with practical ideas for your business that can deliver both quick, tangible results as well as medium and longer term best operational practice. It is geared towards equipping you with the know-how to brief an internal marketing team or outsourced resource to engage the internet in a results-oriented way.

The set is comprised of two DVD's with special features including a 20-minute review of "Internet Marketing for 21st Century Businesses" and a full slide set.

The DVD Advantage

The fastest way to acquire real and sustainable online marketing know-how

Access the very best online marketing training available where and when you need it

Up-skill your entire team (not just yourself!) in online marketing in the shortest possible time

Significantly lower cost both in purchase price and in time away from the office than attending the programme directly

Lets you establish a common frame of reference that aligns your team with a single vocabulary and understanding of internet marketing and its objectives across your organisation

Lets you to learn at your own pace as and when you can allocate time

Try out the tools and methods in real-time as you watch the relevant DVD segment

Use content segments repeatedly to reinforce complex or process-driven ideas



Getting Results in Online Marketing How to turn good online sales prospecting into great online selling on DVD €147 (excl. VAT @21% +€5.50 postage & insurance)	"Getting Results in Online Marketing" is a 2-DVD set comprised of just under four hours of highly focussed, to-the-point ideas for (1) converting visitors to your website into living, paying customers, (2) building opt-in email marketing lists and, (3) developing valuable and relevant inbound links to your business website. Originally conceived as a follow-on sister programme to "Internet Marketing for 21st Century Businesses", "Getting Results in Online Marketing" was independently evolved and is now the premier programme for Senior Business Managers who need to get up to speed quickly in results-driven marketing on the internet. DVD Course Content Constructing Website Landing Pages That Convert Structuring Your Website for Search Engine Spiders Opt-In List Building Strategies that work US & European e-Mail Marketing practices and constraints Relevant Inbound Link Development Link-Baiting & Using Viral Marketing collateral to attract qualified prospects Leveraging the Social Networking for business development This course is packed with practical ideas for your business that can deliver both quick, tangible results as well as medium and longer term best operational practice. It is geared towards equipping you with the know-how to brief an internal marketing team or outsourced resource to engage the internet in a results-oriented way. The set is comprised of two DVD's with special features including a 20-minute review of "Internet Marketing for 21st Century Businesses" and a full slide set. The DVD Advantage The fastest way to acquire real and sustainable online marketing know-how Access the very best online marketing training available where and when you need it Up-skill your entire team (not just yourself!) in online marketing in the shortest possible time Significantly lower cost both in purchase price and in time away from the office than attending the programme directly Lets you establish a common frame of reference that aligns your team with a single vocabulary and understanding of internet marketing and its objectives across your organisation Lets you to learn at your own pace as and when you can allocate time Try out the tools and methods in real-time as you watch the relevant DVD segment Use content segments repeatedly to reinforce complex or process-driven ideas	John Coburn John has twenty-five years experience in international business including senior executive positions with Westinghouse, WBT Systems, Oracle (Siebel / Eontec), Mentec International (Calyx) and First Data Corp. He has been an executive board member with a number of software and technology-based organisations and was an award-winning presenter from an early stage in his career. John is the author of two books - "Components of Internet Marketing Strategy" - a birds-eye view of applied online marketing techniques, and "Selling High Value Software" - a big-ticket blueprint for negotiating international software projects. He is a graduate of electronics engineering and marketing, and is widely known for his seminars on applied internet marketing. Noel Coburn Noel is a Member of the Advisory Board to the Centre for Breakthrough Thinking in Los Angeles. He is also non-executive Chairman (EMEA) of Moli.com - a global player in the field of Social & Business Networking Web 2.0 platforms. He co-founded Clarendon Technology Group and PraxisNow in Ireland and has written on purpose-directed problem solving for future-oriented enterprises. Noel combines an MBA with a degree in Engineering. Throughout his career, Noel held senior management positions with Digital Equipment Corporation, Lotus Development Corporation, and Info’Products. An original thinker, Noel is widely recognised for his seminars on Breakthrough Thinking and uniquely bridges an experience gap between the wider, strategic elements of marketing and the tactical options of marketing on the internet. "How to Win Business on the Internet" is a programme of the Irish National Centre of Excellence The Irish National Centre of Excellence (NCE) is a joint venture between the Irish Government's Training Authority (FAS) and the Irish Business and Employers Confederation (IBEC). Its purpose is to provide government-funded, premium quality training for executive, sales and marketing management which delivers unique competitive advantage to small and medium sized organizations in their served markets. Now professionally recorded, the very latest ('08/'09) edition of "Internet Marketing for 21st Century Businesses" is available to every organization as a fully-chaptered and full-featured DVD set. €147 (excl. VAT @21% +€5.50 postage & insurance)	€147 (excl. VAT @21% +€5.50 postage & insurance) A sample of more than 1,000 feedback testimonials received to date: "I wanted to let you know that I learned more per minute in this seminar than in any other event I ever attended. It was excellent." Cathal O'Connor, Multimedia Solutions "It was totally engaging from start to finish . . . packed with content and excellent value for money." Dr Gary W Burnett, Association of Northern Ireland Colleges "An excellent, refreshing and unbiased insight into a subject which is full of salesmen and little pure facts." Olivia Duff, Headfort Arms Hotel ". . . fantastic ... extremely informative. John spoke in user friendly terms and kept it in the context of our businesses" Jackie Trainor, Carecall Solutions "Very well structured and interesting seminar ... lots of food for thought" Kevin Wall, The D-Hotel "Brilliant!" Michelle McGreevy. MCG Golf Travel "Probably the most relevant business training that I have ever attended. I was enthralled. Presentation was pitched at the right level for Owner-Managers, Technical staff and Marketers alike." Morton Rennick, Ark-Finance ". . . Energetic and insightful. John is extremely knowledgeable on the subject and it was delivered with obvious passion." Helen O'Reilly, Summerhill House Hotel "...one comes away from the seminar feeling empowered and enlightened. If you are lucky enough to attend this seminar, take it with both hands, as it is the single most concise and informative 7 hours you are likely to spend." Aiden Fleming, Walter Raleigh Hotel "Highly professional, entertaining and easy to understand" Declan Allen, Arf-Pensions "Content was so interesting . . . I learned and enjoyed it all the more." Simon Moloney, FBD Life "Second time attending and it was just as good as the first!" Audri Heron, Hillgrove Hotel ". . . extremely interesting and worthwhile" Tamara Levey, Cooney Architects "Very relevant throughout and extremely practical." Derek McArdle, Connect International ". . very valuable session." Deirdre Jaques, Garter Lane Arts Center "One of the best workshops I've ever been at." Linda Davey, BSM Ireland Ltd. "Best training seminar I've attended and most informative." Eithne McDonnell, Hotel Westport "Cuts through the hokum, gives a great overview of the latest internet marketing techniques (and the pitfalls) and was detailed enough to apply in practice for my own clients' websites. James Burke, Biggerpictureweb "Cracking event! Buzzing with ideas ever since." Donal O'Sullivan, Impedans "Couldn't wait to get back to the office to try out some of the tools and techniques you demonstrated!" Conor O'Kane, Stiona "Straight to the point . . . was able to take away lots of tips and ideas to try out immediately." Orla Finnegan, Industry Training Services
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Related websites: FAS Small Business Training Dublin Business Innovation Centre Irish Management Institute
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