Building SMART Business Websites: 2.00pm - 5.00pm

A choice of venues across the UK and Ireland

Select a venue to book:

Please select a venue here BELFAST CORK DUBLIN CENTRE DUBLIN NORTH DUBLIN SOUTH DUBLIN WEST DUNDALK EDINBURGH GALWAY GLASGOW LIMERICK LIVERPOOL MANCHESTER WATERFORD  

Delegate registration fee: €265 / £199

View other seminar details here Internet Marketing for 21st Century Businesses Getting Results in Online Marketing The Internet Marketing Tools Showcase Building SMART Business Websites

As with the basic premise of effective business objectives, SMART websites are:

Specific:

Purpose-driven & directed

Measurable:

Set-up for tracking analytics

Achievable:

Easy to manage and maintain

Realistic:

Aligned to realisable online objectives for the business

Time-Based:

Non-static, regularly updated and compelling

Most professional business websites are planned. However, to date, such planning has focused primarily on usability issues and operating performance aspects of the website. The former (web-design centric) and the later (I.T. centric) remain significant design drivers in modern website development.

However, a third equally important planning and design component has largely been ignored to date - the website's requirement to function as a multi-channel marketing platform. This includes search engine visibility, campaign landing pages, international search performance and other marketing considerations.

Building SMART websites is an afternoon training seminar covering all facets of planning a business website including usability, management and marketing. Geared towards people with responsibility for setting the business website's objectives, its goal is to send you away with an understanding of both marketing and design considerations during the website planning process.

No technical know-how is assumed and minimal technical language is used throughout. 

From it, you will learn:

• What SMART websites are 

• The website planning process

• How to set website objectives 

• Usability considerations

• Modern website design issues

• Marketing considerations

• Role and limitations of Content Management Systems

• Where "Landing Pages" fit

• Website structure 

• Setting up for analytics 

• Managing a business website

To book one or more places on the "Building SMART Websites" training seminar, please use the venue select menu on this page.    

A reduced booking fee is available on this seminar when simultaneously booked with any other PraxisNow seminar. Please select a venue to see available rates.

QUICK LINKS

Internet Marketing Courses - Ireland     Online Marketing Training - UK     Corporate Training Services

Select a venue to book:

Please select a venue here BELFAST CORK DUBLIN CENTRE DUBLIN NORTH DUBLIN SOUTH DUBLIN WEST DUNDALK EDINBURGH GALWAY GLASGOW LIMERICK LIVERPOOL MANCHESTER WATERFORD  

Delegate registration fee: €265 / £199

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