DVD Management Training in Online Marketing Strategies for sales lead generation on the internet

DVD Course Content

Processes & Concepts in Internet Marketing
Key-phrase Research Fundamentals
Competitor Analysis
Introduction to Search Engines
Search Engine Optimisation
The SEO Equation
e-Mail Marketing: Being Responsible & Being Effective
Techniques in Pay-Per-Click Search Engine Marketing
Website Analytics / Statistics

The DVD Advantage

The fastest way to acquire real and sustainable online marketing know-how

Access the very best online marketing training available where and when you need it

Up-skill your entire team (not just yourself!) in online marketing in the shortest possible time

Significantly lower cost both in purchase price and in time away from the office than attending the programme directly

Lets you establish a common frame of reference that aligns your team with a single vocabulary and understanding of internet marketing and its objectives across your organisation

Lets you to learn at your own pace as and when you can allocate time

Try out the tools and methods in real-time as you watch the relevant DVD segment

Use content segments repeatedly to reinforce complex or process-driven ideas

This is a content-packed 3 hours 40 minutes of applied internet marketing know-how combining slides (included on the disk set), live examples of the various ideas presented and real-time demonstrations of tools and methods as they are covered. It will help you to cut through the mountains of unnecessary information which you are often forced to sift through before getting to the real meat! Presented in several mutually exclusive modules, it can be absorbed in small or large time chunks as required.

The course overflows with ideas, techniques, angles and strategies for turning your website into a highly trained 24/7 global sales representative that will generate sales leads for you consistently and of the highest quality.

We endeavour to ship Internet Marketing for 21st Century Businesses by first class post immediately upon receipt of your order. As postal services can differ, please allow up to seven business days for delivery.


Internet Marketing for 21st Century Businesses How to design and build effective internet marketing campaigns for sales lead generation on DVD (£109 + £8.50 shipping)	Internet Marketing for 21st Century Businesses is a 2-disk DVD training course comprised of almost four hours of high-intensity learning for Senior Managers and Business Owners who want to boost sales using Online Marketing techniques. The non-technical course not only gets you up to speed in the fundamentals of online marketing, but brings you to the point of being able to formulate the most appropriate internet marketing strategy for your business. You will understand the core online marketing components that are most relevant to your market and be capable of specifying a working brief in those areas for your internal team or for execution by outsourced resources. Unlike other DVD courses, each minute and every slide has a specific purpose with a concept or idea to communicate - no waffle, just genuinely valuable, practical material that you can use immediately if you so choose. The DVD set teaches you, at your own pace, one of the most valuable skill-sets you could acquire to boost sales in any business in the 21st Century. DVD Course Content Processes & Concepts in Internet Marketing Key-phrase Research Fundamentals Competitor Analysis Introduction to Search Engines Search Engine Optimisation The SEO Equation e-Mail Marketing: Being Responsible & Being Effective Techniques in Pay-Per-Click Search Engine Marketing Website Analytics / Statistics The DVD Advantage The fastest way to acquire real and sustainable online marketing know-how Access the very best online marketing training available where and when you need it Up-skill your entire team (not just yourself!) in online marketing in the shortest possible time Significantly lower cost both in purchase price and in time away from the office than attending the programme directly Lets you establish a common frame of reference that aligns your team with a single vocabulary and understanding of internet marketing and its objectives across your organisation Lets you to learn at your own pace as and when you can allocate time Try out the tools and methods in real-time as you watch the relevant DVD segment Use content segments repeatedly to reinforce complex or process-driven ideas This is a content-packed 3 hours 40 minutes of applied internet marketing know-how combining slides (included on the disk set), live examples of the various ideas presented and real-time demonstrations of tools and methods as they are covered. It will help you to cut through the mountains of unnecessary information which you are often forced to sift through before getting to the real meat! Presented in several mutually exclusive modules, it can be absorbed in small or large time chunks as required. The course overflows with ideas, techniques, angles and strategies for turning your website into a highly trained 24/7 global sales representative that will generate sales leads for you consistently and of the highest quality. We endeavour to ship Internet Marketing for 21st Century Businesses by first class post immediately upon receipt of your order. As postal services can differ, please allow up to seven business days for delivery. (£109 + £8.50 shipping)	John Coburn John has twenty-five years experience in international business including senior executive positions with Westinghouse, WBT Systems, Eontec (now Oracle), Mentec International (Calyx) and First Data Corp. He has been an executive board member with a number of software and technology-based organisations and was an award-winning presenter from an early stage in his career. John is the author of two books - "Components of Internet Marketing Strategy" - a birds-eye view of applied online marketing techniques, and "Selling High Value Software" - a big-ticket blueprint for negotiating international software projects. He is a graduate of electronics engineering and marketing, and is widely known for his seminars on applied internet marketing. Noel Coburn Noel is a Member of the Advisory Board to the Centre for Breakthrough Thinking in Los Angeles. He is also non-executive Chairman (EMEA) of Moli.com - a global player in the field of Social & Business Networking Web 2.0 platforms. He co-founded Clarendon Technology Group and PraxisNow in Ireland and has written on purpose-directed problem solving for future-oriented enterprises. Noel combines an MBA with a degree in Engineering. Throughout his career, Noel held senior management positions with Digital Equipment Corporation, Lotus Development Corporation, and Info’Products. An original thinker, Noel is widely recognised for his seminars on Breakthrough Thinking and uniquely bridges an experience gap between the wider, strategic elements of marketing and the tactical options of marketing on the internet. "How to Win Business on the Internet" is a programme of the Irish National Centre of Excellence The Irish National Centre of Excellence (NCE) is a joint venture between the Irish Government's Training Authority (FAS) and the Irish Business and Employers Confederation (IBEC). Its purpose is to provide government-funded, premium quality training for executive, sales and marketing management which delivers unique competitive advantage to small and medium sized organizations in their served markets. Now professionally recorded, the very latest ('08/'09) edition of "Internet Marketing for 21st Century Businesses" is available to every organization as a fully-chaptered and full-featured DVD set.	(£109 + £8.50 shipping) A sample of more than 1,000 feedback testimonials received to date: "I wanted to let you know that I learned more per minute in this seminar than in any other event I ever attended. It was excellent." Cathal O'Connor, Multimedia Solutions "It was totally engaging from start to finish . . . packed with content and excellent value for money." Dr Gary W Burnett, Association of Northern Ireland Colleges "An excellent, refreshing and unbiased insight into a subject which is full of salesmen and little pure facts." Olivia Duff, Headfort Arms Hotel ". . . fantastic ... extremely informative. John spoke in user friendly terms and kept it in the context of our businesses" Jackie Trainor, Carecall Solutions "Very well structured and interesting seminar ... lots of food for thought" Kevin Wall, The D-Hotel "Brilliant!" Michelle McGreevy. MCG Golf Travel "10/10 - how about a follow-up program?" Helena Briderick, Collier Broderick "Probably the most relevant business training that I have ever attended. I was enthralled. Presentation was pitched at the right level for Owner-Managers, Technical staff and Marketers alike." Morton Rennick, Ark-Finance ". . . Energetic and insightful. John is extremely knowledgeable on the subject and it was delivered with obvious passion." Helen O'Reilly, Summerhill House Hotel "...one comes away from the seminar feeling empowered and enlightened. If you are lucky enough to attend this seminar, take it with both hands, as it is the single most concise and informative 7 hours you are likely to spend." Aiden Fleming, Walter Raleigh Hotel "Highly professional, entertaining and easy to understand" Declan Allen, Arf-Pensions "Content was so interesting . . . I learned and enjoyed it all the more." Simon Moloney, FBD Life "Second time attending and it was just as good as the first!" Audri Heron, Hillgrove Hotel ". . . extremely interesting and worthwhile" Tamara Levey, Cooney Architects "Very relevant throughout and extremely practical." Derek McArdle, Connect International ". . very valuable session." Deirdre Jaques, Garter Lane Arts Center "One of the best workshops I've ever been at." Linda Davey, BSM Ireland Ltd. "Best training seminar I've attended and most informative." Eithne McDonnell, Hotel Westport "Cuts through the hokum, gives a great overview of the latest internet marketing techniques (and the pitfalls) and was detailed enough to apply in practice for my own clients' websites. James Burke, Biggerpictureweb

Related websites: Internet Advertising Bureau Institute of Marketing BERR
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