(by live video)

[THIS COURSE IS FULL. Please email us for next dates in ’22]

Whatever your current SEO level is, this five week advanced SEO course will take you from being relatively new to SEO, to becoming a “game-changer” for your employer – whether a large enterprise or small eCommerce business.

Advanced SEO course Certification

STARTS: Tuesday 28th September 2021. 11.00am – 12.00/12.30pm by video.

DURATION & FORMAT: Tuesdays (live learning) & Fridays (mostly live Q&A) for five weeks

DATES: | week 1: 28th Sep & 1st Oct’21 | week 2: 5th & 8th Oct’21 | week 3: 12th & 15th Nov’21 | week 4: 19th & 22nd Oct’21| week 5: 26th & 29th Oct’21| – all times 11.00am – 12.00/12.30pm depending on topic.

Please Note: By participating in this programme, you are agreeing to allow your video image to be recorded for private use by other participants in the programme for personal review and study purposes.

Our world in 2020 and 2021 has forced many businesses to “up their game” in digital marketing and search engine optimisation is perhaps the single channel where most of that “game” is reaping benefits. But to be mediocre at SEO is to weaken your business’ hand in an ever-changing and increasingly competitive online world. SEO is unforgiving. If you are not in the top three organic places on Google in particular against hundreds of “pre-qualifying” search behaviour targets, you are handing those potential customers to your competitors. This advanced SEO training course can’t force you to change, but it will put you on a path where, if you are willing to build on it, your business’ trading landscape can change.


VENUE: The comfort of your home or office.

REGISTRATION: Email or leave a voice message at +353-1-2360076

PAYMENT: Direct Transfer, Revolut or Paypal

Few SEO projects are exactly the same. More often than not, there are SEO challenges to crack BEFORE you embark on a path to organic ranking improvement. Recognising those challenges is a core part of SEO strategy and getting your strategy right is essential to successful outcomes. This programme is designed to help you get on the right path quickly and effectively. It incorporates a layer of SEO competency that will place you head and shoulders above your competitors and gives you an execution methodology that will be the foundation of your future SEO success. You will also enjoy it!

It is fast-paced, interactive and mentally challenging (hence the format). It will dispel much of the myths associated with SEO, remove the red herrings and get you focused on the things that really count.

If SEO was only this straight-forward

It’s often relatively easy to get SEO results for a website that was never previously search-optimised. Even though Google only declares less than 25% of its organic ranking algorithm, implementing that 25% well and combining it with what we know about the remaining 75%, has an excellent probability of acquiring meaningful results in Google’s organic listings.

. . . but it isn’t

But that’s rarely the case. More often than not, SEO practitioners are faced with websites that have previously been poorly search-optimised or have previously been well search-optimised but, through lack of attention or updating, have fallen down the rankings. Even websites that have previously been penalised by Google for bad SEO practice, by design or otherwise, and websites that have never been successfully recovered, are standard fare SEO projects that arise regularly. The myriad of SEO scenarios that can arise therefore demand a set of SEO skills that transcends a basic understanding, to achieve a successful SEO outcome.

A Personal Note

PraxisNow’s business model has changed significantly over the years since it started in 2005. Today, while its business still remains 100% SEO, it is now substantially comprised of direct SEO project engagement and SEO mentoring. Time has been a barrier to running SEO training courses in recent years. Nevertheless, one of my first loves is life-long learning and that includes teaching. So, in order to fulfil my own work preference, I’ve put together this advanced SEO course as an amalgamation of PraxisNow’s previous SEO Practitioner Certification programme and it’s Advanced SEO programme. This will be the second COVID-19 era advanced SEO course. As I now do all of my SEO mentoring using video (Zoom, Teams, Skype, and many more!), I can testify first-hand as to its impact and effectiveness.

Updates for Sep’21

For late ’21 and going into ’22, two new modules have been added to an already packed programme. These include conducting and leveraging an SEO audit that will drive your SEO roadmap and the relationship between content and SEO and how to ensure that your content is deployed in a way that empowers your SEO performance. You will not find this content in any other programme and they will transform your entire approach to SEO.

So regardless of your current level in SEO, buckle up – this programme will be challenging, enjoyable and perhaps most of all, it will empower you with the SEO execution skills to get ahead of your competition – in a fully sustainable way. If you would like to attend, in the first instance, send me (John) an email. If you would like me to call you, please include your telephone number.

To check availability or to reserve your place on the programme, just email John directly at or leave a voice message at: 01-2360076