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Online Value Proposition

Your Website's Online Value Proposition There are several kinds of online value proposition that you will need to consider when you are using your website for sales lead generation or direct selling (eCommerce). And yet, this is an area where many websites come up short. Value Proposition Before looking at each proposition type, it [...]

Website Purpose – What’s a website “supposed to do”?

Knowing with absolute clarity your website purpose or set of purposes, and setting it up specifically to achieve it, is what less that 15% of businesses actually do (source: Forrester'12). The remaining 85% think of their websites as a digital brochure to which they can refer interested parties. Many of this 85% have been innocently [...]

Digital Lead Generation

Digital lead generation refers to capturing prospective sales enquiries directly as a result of your digital market presence. This includes capturing a name and email address from your website, receiving an inbound telephone call where the number was picked up from your website, or any other digital channel such as display advertising, email marketing etc... [...]