Corporate Internet Marketing for Blue-chip Enterprises Executive Development and Training Organisations

Large and multi-national organisations suffer a notable disadvantage in online marketing - fragmented alignment across functional boundaries. Because the primary internet marketing inputs are creativity and know-how rather than financial resources and size, such poor alignment between IT, Design, Sales and Marketing compounds the challenge of protecting and growing traditionally safe markets from smaller, often more agile competitors with substantially improved geographic reach.

For organisations who can adapt to the new paradigm, the reward is a continuous stream of highly qualified, cost effective sales opportunities with excellent measurability.

"How to Win Business on the Internet" is over seven hours of modular, non-technical, high-intensity training on DVD for Senior Managers who need to engage internal or external resources in Online Marketing. In addition, staff responsible for evolving the business' website can use it as a stepwise guide to radically increase search engine visibility and improve leverage of each of the primary internet marketing channels.

"...one comes away from the seminar feeling empowered and enlightened. If you are lucky enough to attend this seminar, take it with both hands, as it is the single most concise and informative 7 hours you are likely to spend."
Aiden Fleming,
Walter Raleigh Hotel

DVD Set Content

PART 1:

Macro and Micro level Processes in Online Marketing

Key-phrase Research

Analysing Competitors on the internet

Search Engines & Spiders

Search Engine Optimisation

The SEO Equation

Effective and responsible e-Mail Marketing

Performance improvement techniques in Pay-Per-Click Marketing

Website Analytics / Statistics

PART 2:

Structuring Special Landing Pages to Convert Visitors to Customers

Setting-up the Business Website for "Spiderability"!

Opt-In List Building Methods

US & European e-Mail Marketing Practice & Constraints

Developing relevant and valuable inbound Links

Link-Baiting & Viral Marketing

Leveraging the Social Networking for Business Development

Online marketing DVD training course for building a direct sales channel on the internet

"I wanted to let you know that I learned more per minute in this seminar than in any other event I ever attended. It was excellent."
Cathal O'Connor,
Multimedia Solutions

Both inspiring and engaging, this is a content-packed seven+ hours of practical and insightful internet marketing know-how from a genuine subject matter authority in online marketing. It will help you bypass mountains of unnecessary material and get you straight to the things you can do that will make a real and sustainable difference to your business.

The course overflows with ideas, techniques, angles and strategies for turning your website into a highly trained 24/7 global sales representative that will generate sales leads for you consistently and of the highest quality.

The 4-DVD course is recorded in 16:9 widescreen format with special features including slide sets, Part 1 rapid review and more.

€267
(€5.50 shipping & insurance)

"Increasing awareness of online marketing has opened up traditionally safe corporate markets to new competition from smaller organisations with lower overheads and significantly increased geographic reach"
The leading provider of executive training in online marketing T. +353-1-2360076 E. stimulus@coburnbrothers.com
How to build an effective online sales channel for competitive advantage A stimulus to action for senior executives 4-DVD Course Set Large and multi-national organisations suffer a notable disadvantage in online marketing - fragmented alignment across functional boundaries. Because the primary internet marketing inputs are creativity and know-how rather than financial resources and size, such poor alignment between IT, Design, Sales and Marketing compounds the challenge of protecting and growing traditionally safe markets from smaller, often more agile competitors with substantially improved geographic reach. For organisations who can adapt to the new paradigm, the reward is a continuous stream of highly qualified, cost effective sales opportunities with excellent measurability. "How to Win Business on the Internet" is over seven hours of modular, non-technical, high-intensity training on DVD for Senior Managers who need to engage internal or external resources in Online Marketing. In addition, staff responsible for evolving the business' website can use it as a stepwise guide to radically increase search engine visibility and improve leverage of each of the primary internet marketing channels. "...one comes away from the seminar feeling empowered and enlightened. If you are lucky enough to attend this seminar, take it with both hands, as it is the single most concise and informative 7 hours you are likely to spend." Aiden Fleming, Walter Raleigh Hotel Attended by 1,500+ organisations and individuals from small one-person start-ups thru' local and nationwide businesses of all sizes, to multinationals employing several thousands of people, "How to Win Business on the Internet" combines two flagship senior executive training seminars: "Internet Marketing for 21st Century Businesses" - covering how to design and build effective internet marketing campaigns for sales lead generation, and "Getting Results in Online Marketing" - covering advanced search marketing and visitor conversion techniques. Unlike other DVD courses, each minute and every slide has a specific purpose with a concept or idea to communicate - no waffle, just genuinely valuable, practical material that you can use immediately if you so choose. The DVD set teaches you, at your own pace, one of the most valuable skill-sets you could acquire to boost sales in any business in the 21st Century. *DVD Set Content* PART 1: Macro and Micro level Processes in Online Marketing Key-phrase Research Analysing Competitors on the internet Search Engines & Spiders Search Engine Optimisation The SEO Equation Effective and responsible e-Mail Marketing Performance improvement techniques in Pay-Per-Click Marketing Website Analytics / Statistics PART 2: Structuring Special Landing Pages to Convert Visitors to Customers Setting-up the Business Website for "Spiderability"! Opt-In List Building Methods US & European e-Mail Marketing Practice & Constraints Developing relevant and valuable inbound Links Link-Baiting & Viral Marketing Leveraging the Social Networking for Business Development "I wanted to let you know that I learned more per minute in this seminar than in any other event I ever attended. It was excellent." Cathal O'Connor, Multimedia Solutions Both inspiring and engaging, this is a content-packed seven+ hours of practical and insightful internet marketing know-how from a genuine subject matter authority in online marketing. It will help you bypass mountains of unnecessary material and get you straight to the things you can do that will make a real and sustainable difference to your business. The course overflows with ideas, techniques, angles and strategies for turning your website into a highly trained 24/7 global sales representative that will generate sales leads for you consistently and of the highest quality. The 4-DVD course is recorded in 16:9 widescreen format with special features including slide sets, Part 1 rapid review and more. €267 (€5.50 shipping & insurance)	How to Win Business on the Internet A stimulus to action for senior executives €267 excl. VAT & €5.50 shipping and insurance "How to Win Business on the Internet" is a programme of IBEC's National Centre of Excellence The Irish National Centre of Excellence (NCE) is a joint venture between the Irish Government's Training Authority (FAS) and the Irish Business and Employers Confederation (IBEC). Its purpose is to provide premium quality training for Owner-Managers and senior business executives which delivers unique competitive advantage in their served markets. "Probably the most relevant business training that I have ever attended. I was enthralled. Presentation was pitched at the right level for Owner-Managers, Technical staff and Marketers alike." Morton Rennick, Ark-Finance John Coburn John has twenty-five years experience in international business including senior executive positions with Westinghouse, WBT Systems, Oracle, Mentec International and First Data Corp. He has been an executive board member with a number of software and technology-based organisations and was an award-winning presenter from an early stage in his career. John is the author of two books - "Components of Internet Marketing Strategy" - a birds-eye view of applied online marketing techniques, and "Selling High Value Software" - a big-ticket blueprint for negotiating international software projects. He is a graduate of electronics engineering and marketing, and is widely known for his seminars on applied internet marketing. "John Coburn is something of an enigma. A presentation style that’s simultaneously energetic and relaxed shouldn’t be possible. It’s a contradiction; one that he manages to pull off effortlessly." Calvin Jones Freelance Writer Noel Coburn Noel is a Member of the Advisory Board to the Centre for Breakthrough Thinking in Los Angeles. He is also non-executive Chairman (EMEA) of Moli.com - a global player in the field of Social & Business Networking Web 2.0 platforms. He co-founded Clarendon Technology Group and PraxisNow in Ireland and has written on purpose-directed problem solving for future-oriented enterprises. Noel combines an MBA with a degree in Engineering. Throughout his career, Noel held senior management positions with Digital Equipment Corporation, Lotus Development Corporation, and Info’Products. An original thinker, Noel is widely recognised for his seminars on Breakthrough Thinking and uniquely bridges an experience gap between the wider, strategic elements of marketing and the tactical options of marketing on the internet.

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