How to Win Business on the Internet
A Stimulus to Action for Senior Executives
DVD Course Set
The DVD Advantage
The fastest way to acquire real and sustainable online marketing know-how
Access the very best online marketing training available where and when you need it
Up-skill your entire team (not just yourself!) in online marketing in the shortest possible time
Significantly lower cost both in purchase price and in time away from the office than attending the programme directly
Lets you establish a common frame of reference that aligns your team with a single vocabulary and understanding of internet marketing and its objectives across your organisation
Lets you to learn at your own pace as and when you can allocate time
Try out the tools and methods in real-time as you watch the relevant DVD segment
Use content segments repeatedly to reinforce complex or process-driven ideas
Just as digital marketing has changed the nature of modern graphics design, so too has it changed the marketing model for success in the creative arts industries. It is now key to understand how businesses search for and select their creative designers.
Being local is no longer a critical success factor, and conversely, the target audience for any designer who understands online marketing is now a global one.
"How to Win Business on the Internet" is over seven hours of modular, high-intensity, non-technical training for Business Owners, Senior Managers and Professionals in any industry who need to engage both internal and external resources in Online Marketing. In addition, staff responsible for evolving the business' website can use it as a stepwise guide to radically increase search engine visibility and improve leverage of each of the primary internet marketing channels.
Attended by 1,500+ organisations and individuals from small one-person start-ups thru' local and nationwide businesses of all sizes, to multinationals employing several thousands of people, "How to Win Business on the Internet" combines two senior executive training seminars:
"Internet Marketing for 21st Century Businesses" - how to design and build effective internet marketing campaigns for sales lead generation, and
"Getting Results in Online Marketing" - how to turn good online sales prospecting into great online selling.
Unlike other DVD courses, each minute and every slide has a specific purpose with a concept or idea to communicate - no waffle, just genuinely valuable, practical material that you can use immediately if you so choose. The DVD set teaches you, at your own pace, one of the most valuable skill-sets you could acquire to boost sales in any business in the 21st Century.
DVD Set Content
PART 1:
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Macro and Micro level Processes in Online Marketing
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Key-phrase Research
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Analysing Competitors on the internet
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Search Engines & Spiders
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Search Engine Optimisation
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The SEO Equation
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Effective and responsible e-Mail Marketing
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Performance improvement techniques in Pay-Per-Click Marketing
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Website Analytics / Statistics
PART 2:
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Structuring Special Landing Pages to Convert Visitors to Customers
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Setting-up the Business Website for "Spiderability"!
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Opt-In List Building Methods
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US & European e-Mail Marketing Practice & Constraints
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Developing relevant and valuable inbound Links
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Link-Baiting & Viral Marketing
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Leveraging the Social Networking for Business Development
Both inspiring and engaging, this is a content-packed seven+ hours of practical and insightful internet marketing know-how from an established subject matter authority in online marketing. It will help you bypass massive amounts of unnecessary material and get you straight to the things you can do that will make a real and sustainable difference to your business.
The course overflows with ideas, techniques, angles and strategies for turning your website into a highly trained 24/7 global sales representative that will generate sales leads for you consistently and of the highest quality.
The set is comprised of four DVD's with special features including full slide sets and interviews.
Sample keyword cloud for "Creative & Graphic Design"
"How to Win Business on the Internet" is a programme of the Irish National Centre of Excellence
The Irish National Centre of Excellence (NCE) is a joint venture between the Irish Government's Training Authority (FAS) and the Irish Business and Employers Confederation (IBEC). Its purpose is to provide government-funded, premium quality training for executive, sales and marketing management which delivers unique competitive advantage to small and medium sized organizations in their served markets.
Now professionally recorded, the very latest ('08/'09) edition of "Internet Marketing for 21st Century Businesses" is available to every organization as a fully-chaptered and full-featured DVD set.
Speaker Profiles
John Coburn
John has twenty-five years experience in international business including senior executive positions with Westinghouse, WBT Systems, Eontec (now Oracle), Mentec International (Calyx) and First Data Corp. He has been an executive board member with a number of software and technology-based organisations and was an award-winning presenter from an early stage in his career.
John is the author of two books - "Components of Internet Marketing Strategy" - a birds-eye view of applied online marketing techniques, and "Selling High Value Software" - a big-ticket blueprint for negotiating international software projects. He is a graduate of electronics engineering and marketing, and is widely known for his seminars on applied internet marketing.
Noel Coburn
Noel is a Member of the Advisory Board to the Centre for Breakthrough Thinking in Los Angeles. He is also non-executive Chairman (EMEA) of Moli.com - a global player in the field of Social & Business Networking Web 2.0 platforms. He co-founded Clarendon Technology Group and PraxisNow in Ireland and has written on purpose-directed problem solving for future-oriented enterprises. Noel combines an MBA with a degree in Engineering.
Throughout his career, Noel held senior management positions with Digital Equipment Corporation, Lotus Development Corporation, and Info’Products. An original thinker, Noel is widely recognised for his seminars on Breakthrough Thinking and uniquely bridges an experience gap between the wider, strategic elements of marketing and the tactical options of marketing on the internet.
A sample of more than 1,000 feedback testimonials received to date:
"I wanted to let you know that I learned more per
minute in this seminar than in any other event I ever attended. It was
excellent."
Cathal O'Connor,
Multimedia Solutions
"It was totally engaging from start to finish . . . packed with content
and excellent value for money."
Dr Gary W Burnett,
Association of Northern Ireland Colleges
"An excellent, refreshing and unbiased insight into a subject which is
full of salesmen and little pure facts."
Olivia Duff,
Headfort Arms Hotel
". . . fantastic ... extremely informative. John spoke in user friendly
terms and kept it in the context of our businesses"
Jackie Trainor,
Carecall Solutions
"Very well structured and interesting seminar ... lots of food for
thought"
Kevin Wall,
The D-Hotel
"Brilliant!"
Michelle McGreevy.
MCG Golf Travel
"10/10 - how about a follow-up program?"
Helena Briderick,
Collier Broderick
"Probably the most relevant business training that I have ever attended.
I was enthralled. Presentation was pitched at the right level for
Owner-Managers, Technical staff and Marketers alike."
Morton Rennick,
Ark-Finance
". . . Energetic and insightful. John is extremely knowledgeable on the
subject and it was delivered with obvious passion."
Helen O'Reilly,
Summerhill House Hotel
"...one comes away from the seminar feeling empowered and enlightened.
If you are lucky enough to attend this seminar, take it with both hands,
as it is the single most concise and informative 7 hours you are likely
to spend."
Aiden Fleming,
Walter Raleigh Hotel
"Highly professional, entertaining and easy to understand"
Declan Allen,
Arf-Pensions
"Content was so interesting . . . I learned and enjoyed it all the
more."
Simon Moloney,
FBD Life
"Second time attending and it was just as good as
the first!"
Audri Heron,
Hillgrove Hotel
". . . extremely interesting and worthwhile"
Tamara Levey,
Cooney Architects
"Very relevant throughout and extremely practical."
Derek McArdle,
Connect International
". . very valuable session."
Deirdre Jaques,
Garter Lane Arts Center
"One of the best workshops I've ever been at."
Linda Davey,
BSM Ireland Ltd.
"Best training seminar I've attended and most informative."
Eithne McDonnell,
Hotel Westport
"Cuts through the hokum, gives a great overview of the latest internet
marketing techniques (and the pitfalls) and was detailed enough to apply
in practice for my own clients' websites.
James Burke,
Biggerpictureweb
Related websites: IADT NUI Galway Institute of Designers
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