Digital Marketing Technology and Infrastructure
The more we get to understand digital marketing and digital selling, the more complex it seems to become! But it keeps getting better.
Wheres we used to be able to think about it solely in terms of channels such as SEO, Adwords or eMail, now we can see the benefits of not just focusing on, but automating the online sales process. We can also reap benefits from integrating our CRM system if it exists, and we are now getting increasingly demanding about what we wish to report against!