Online Value Proposition
Your Website's Online Value Proposition There are several kinds of online value proposition that you will need to consider when you are using your website for sales lead generation or direct selling (eCommerce). And [...]
Why Software CEO’s Need to Get a Grip on Digital Marketing
SELLING SOFTWARE IS DIFFERENT NOW The way Software companies sell in 2015 is radically different to the way they used to sell. Personal relationships and perceived value based on specialist subject matter expertise are still [...]
SEO Marketing and Your Sales Process
Selling is Tough! Before getting into SEO marketing in 2004, I spent 20 years of my career selling - mostly internationally and mostly in software and high technology markets. For me, by far the toughest [...]
SEO & CONTENT MARKETING
In principle, the idea of content marketing is a good one; create lots of content that is compelling for its targeted audience, distribute it widely across multiple channels and do it regularly. The more of [...]
Bad SEO Experiences are Regular Occurrences
WARNING: This is a bit of a read, but could save you time and cost. One of the enormously enjoyable facets of my work as a full-time SEO practitioner is that I get to work [...]
Semantic Search & Google’s Hummingbird Algorithm
In September 2013, Google released its Hummingbird algorithm. Interestingly, it did not announce it until a month after it went live to see if the usual backlash of outcries of foul play etc... still happened. [...]
Marketing Personas – An SEO marketing perspective
A marketing persona is a detailed demographic, professional and perhaps even more importantly, behavioural profile of the prospective customer(s) you are targeting. As a marketer, your goal is not only to get in front of [...]
Stop wasting your digital marketing budget
Is your digital marketing budget depleted by fluff? Let's consider three types of "fluff" that totally saps your digital marketing budget. Specifically, this is the stuff you are doing and [probably] paying for, that [...]
10 reasons to care about your organic Google search footprint
It is amazing the number of companies who still don't care about their company website's performance on Google. Perhaps because they do not believe that effective international SEO is within their reach - whatever [...]
The Value of a Sales Lead
HOW MUCH IS A SALES LEAD REALLY WORTH TO YOU? The value of a sales lead is a measure of how much would you are willing to pay for a "qualified" sales enquiry. You may [...]