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Online Value Proposition

By | January 12th, 2015|Categories: Business Websites, digital marketing, Online Sales Process|Tags: , , , |

Your Website's Online Value Proposition There are several kinds of online value proposition that you will need to consider when you are using your website for sales lead generation or direct selling (eCommerce). And [...]

Why Software CEO’s Need to Get a Grip on Digital Marketing

By | November 18th, 2014|Categories: Online Sales Process|

SELLING SOFTWARE IS DIFFERENT NOW The way Software companies sell in 2015 is radically different to the way they used to sell. Personal relationships and perceived value based on specialist subject matter expertise are still [...]

Marketing Personas – An SEO marketing perspective

By | June 10th, 2013|Categories: digital marketing, SEO|Tags: , , |

A marketing persona is a detailed demographic, professional and perhaps even more importantly, behavioural profile of the prospective customer(s) you are targeting. As a marketer, your goal is not only to get in front of [...]