Conversion Optimisation & Your Compelling Value Proposition
Few businesses know what "conversion optimisation" is - so are you ready to join the minority? [box type="info"] It is the act or process of arriving at the most effective page structure and content on your website that induces a visitor to take whatever action you want them to take. [/box]
SEO is Risky – even by an SEO Expert
No matter what their credentials are, no SEO expert can give you guarantees of placement against a specific target key-phrase. There are good reasons for this. In the first instance, Google only declares perhaps 70% [...]
Mapping your Online Sales Process
Regardless of how well your website performs on Google or how effectively it converts its visitor traffic into new sales enquiries, if your follow-up process is poor, at the end of the day - you [...]
Website Purpose – What’s a website “supposed to do”?
Knowing with absolute clarity your website purpose or set of purposes, and setting it up specifically to achieve it, is what less that 15% of businesses actually do (source: Forrester'12). The remaining 85% think of [...]
Digital Lead Generation
Digital lead generation refers to capturing prospective sales enquiries directly as a result of your digital market presence. This includes capturing a name and email address from your website, receiving an inbound telephone call where [...]