Website SEO & Digital Marketing updates worth reading

/Website SEO & Digital Marketing updates worth reading/

Online Value Proposition

Your Website's Online Value Proposition There are several kinds of online value proposition that you will need to consider when you are using your website for sales lead generation or direct selling (eCommerce). And yet, this is an area where many websites come up short. Value Proposition Before looking at each proposition type, it [...]

Why Software CEO’s Need to Get a Grip on Digital Marketing

SELLING SOFTWARE IS DIFFERENT NOW The way Software companies sell in 2015 is radically different to the way they used to sell. Personal relationships and perceived value based on specialist subject matter expertise are still as key as they ever were. But . . . . . . opening up new sales opportunities and developing those [...]

SEO Marketing and Your Sales Process

Selling is Tough! Before getting into SEO marketing in 2004, I spent 20 years of my career selling - mostly internationally and mostly in software and high technology markets. For me, by far the toughest piece in selling was prospecting - finding new sales opportunities. I was never good at cold calling and often struggled [...]

SEO & CONTENT MARKETING

In principle, the idea of content marketing is a good one; create lots of content that is compelling for its targeted audience, distribute it widely across multiple channels and do it regularly. The more of it your company produces and distributes, the bigger and wider its digital footprint becomes. And yet, so many companies have [...]

Bad SEO Experiences are Regular Occurrences

WARNING: This is a bit of a read, but could save you time and cost. One of the enormously enjoyable facets of my work as a full-time SEO practitioner is that I get to work in many different industries. In the early stages of an SEO project, I typically need to do a deep dive into [...]

Semantic Search & Google’s Hummingbird Algorithm

In September 2013, Google released its Hummingbird algorithm. Interestingly, it did not announce it until a month after it went live to see if the usual backlash of outcries of foul play etc... still happened. There was silence. When they announced it a month later in October 2013, there followed major outcries of Google playing [...]

Marketing Personas – An SEO marketing perspective

A marketing persona is a detailed demographic, professional and perhaps even more importantly, behavioural profile of the prospective customer(s) you are targeting. As a marketer, your goal is not only to get in front of your target persona but to present to them your value proposition in terms that align to their priorities. The better you [...]

Stop wasting your digital marketing budget

Is your digital marketing budget depleted by fluff? Let's consider three types of "fluff" that totally saps your digital marketing budget. Specifically, this is the stuff you are doing and [probably] paying for, that has no actual bearing on your performance as a business. DIGITAL MARKETING BUDGET FLUFF 1: Focusing your digital spend on [...]

10 reasons to care about your organic Google search footprint

It is amazing the number of companies who still don't care about their company website's performance on Google. Perhaps because they do not believe that effective international SEO is within their reach - whatever the reason,  they may never discover the new doors that it may open. So here are ten reasons why your [...]

The Value of a Sales Lead

HOW MUCH IS A SALES LEAD REALLY WORTH TO YOU? The value of a sales lead is a measure of how much would you are willing to pay for a "qualified" sales enquiry. You may correctly consider that it depends on a few things - for example: The size of your gross margin per sale. [...]