To Convert or Not to Convert
You should view every single page on your website as a Landing Page.
A landing page can be defined as one or more pages on your website that has a single objective – to convert against its intended purpose.
It does not need to be just a page. I some cases it may be appropriate to split is up into several pages (a process) such that each page attempts to nurture the visitor to the next step (page) in the process, to point of ultimate conversion – typically a lead capture or a sale if you sell online. There are four things which determine the likelihood of a landing page achieving its purpose:
- Traffic quality
- Value Proposition
We can help you to specify a landing page policy, including split testing that will maximise the impact of your future campaigns.