BRIEFING 2012
INTERNET MARKETING
Strategy, implementation and ideas to improve marketing impact in 2012 and beyond
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Download an agenda for the day by clicking the image below
Consider attending if you:
Want a broad-brush perspective on the current internet marketing landscape before you take some decisions relating to it!
Like discovering an odd revelation or two!
Are business-focussed and want to improve the quality of your online engagement for sales opportunity generation.
COST:
This programme is scheduled annually as a public seminar (price will be announced at scheduling time) or can be presented in-house as a private group for €1,500
You are invited to spend a day with myself, John Coburn of PraxisNow, - riveting I know, but I promise that it will inform, energise, "shake" (if that's what you need!) and stimulate you to positive action in your online marketing efforts into 2012 and beyond. Although it will tax you mentally, I think you'll enjoy it!
Be prepared for a highly interactive and engaging day that really will make you think, and perhaps even re-think, many of your sales prospecting and marketing activity from this day forward.
This is not the "same old, same old". The day is designed to stimulate thought and provoke action. It will update you on changes to the internet marketing landscape that happened this year. It will help you differentiate what is likely to make a difference and what is "going down a rabbit hole".
The day is about:
(1) Proving to you that the opportunity exists specifically for your company and is absolutely within your grasp.
(2) Highlighting for you what's important and what's not so important in the big mountain of information on online marketing that is "out there", and
(3) Providing some direction for you as you assess the relevancy of each of the major online channels.
ABOUT THE BRIEFING
In a
challenging economy, the internet provides uniquely cost-effective
alternatives for organisations to maximise their reach into diverse
industry and geographic markets. The playing field however is a level
one. For those who embrace it, they are faced with new and ever changing
competition from countries and businesses with whom they never
previously had to compete. Knowing what you are competing for is a key
driver of success online.
It is this combination of cost-efficient marketing channels and increased competition that provides the basis for "The Internet Marketing Marketing Briefing 2012". In a Sun Tzu style, the full-day programme emphasises the need for a proactive and battlefield-like approach to the online marketing challenge. In the civilised war-room of the 21st Century, the winners will be those organisations who can identify the lowest cost routes to market, execute effectively on well laid plans to navigate the battle terrain and acquire the know-how and territorial familiarity without stumbling into the pitfalls of those who went before them.
This is a highly engaging, business-oriented one-day programme for business owners, product managers, marketing staff, sales staff and senior management in general. Its purpose is to provide you with an understanding of internet marketing strategy and its key channels in a way that is practical and which helps you stay focussed on business objectives without being distracted by the many red herrings, tangents and cul-de-sacs that are ever-present on the internet.
The seminar is non-technical and uses a business language throughout. Its format is an interactive one supported by slides, live demonstrations and selected video segments.
The programme is presented by John Coburn of PraxisNow. John has delivered over 300 private and public programmes in online marketing and has trained more than 2,300 businesses from across Ireland and the UK. He has been a keynote speaker on the subject of online and search marketing for many organisations including IBEC (Irish Business and Employers Confederation), Enterprise Ireland, the Marketing Institute, the Leinster Society / ICAI and numerous private firms.
By completing the above enquiry form and selecting "Enquire", you will receive an email with the above details and we will call you as soon as one of our consultants becomes available - usually within one hour. Alternatively, please feel free to call John Coburn directly on 01-2360076.
Times are typically 9.30am start, 3.45pm / 4.00pm finish and can be adapted to suit particular teams. On the day, you will receive a download link to the complete slide-set used.
PraxisNow 2011/12, Dublin, Ireland All rights reserved, Enquiries to seo@praxisnow.ie
PLEASE NOTE: If you would like to enquire by telephone, please call us on 01-2360076