Last Updated: 20th September 2009

A unique online e-learning experience for all businesses who are serious about

outsourcing their SEO services

the self-paced, video-based online learning course in

SEO Services Outsourcing

How to specify, outsource and drive your search engine optimization project, save thousands and ensure that your SEO project stays focused on achievable results.

(original video-based online training from coburnbrothers.com - Ireland's leading provider of executive training in internet marketing strategy, planning and implementation - price €205+VAT, time investment 3 hrs 20 minutes of video sessions available 24x7)

 

Outsourcing SEO Services is designed for business owners and marketing executives who need to develop and articulate clear search marketing strategies, navigate the risks and manage SEO services suppliers to achieve their business goals.

Programme introduction

 

Managing external SEO subject matter experts for organic search placement.

Whether you have already, or are about to outsource your search engine optimization project, this online learning course is designed very specifically to save you thousands on your overall project costs. This is not salesmanship or an exaggeration. That mission is attained by delivering on three specific goals of the course:

1.

To help you specify your requirement in terms that can be realistically met. So many SEO projects were doomed to failure from the very outset because they were poorly specified or were not aligned to the objectives of the business.

2.

To help you choose your SEO vendor wisely and bring structure to your project engagement with them such that expectations and key performance indicators are agreed at the outset and managed professionally as the project progresses.

3.

To give you confidence that the direction of your project is worth pursuing and that you and your SEO vendor are doing the right things well, until such time as you see tangible results from the project.

 

Experience an online

learning segment right now

SAMPLE 1

"RFP Responses - Appendix" 

Click the image below to view a sample extract from the "RFP Document" module which describes the minimum information you should request as Appendix inclusions in vendor RFP replies.

 

 

SAMPLE 2

"Before looking at KPI's" 

Click the image below to view a sample extract from the "SEO Key Performance Indicators" module where we begin setting the scene before defining the 10 individual KPI's for your SEO project.

 

You can access "Outsourcing SEO Projects" within the next 2 minutes

This "instant and forever" price is €205+VAT. Your password and access address will be sent to you upon confirmation of your email address post purchase.

"SEO Services Outsourcing"

Online & Downloadable

- WHAT IS IT? -

A unique online Learning course that will significantly build your expertise to outsource your search engine optimization project with confidence and with a focus on realistically achievable results.

- WHO IS IT FOR? -

Business Owners & Marketing Professionals who are responsible for selecting and working with an SEO services provider.

- MEDIA -

Multiple media types. Your access includes videos, live walkthroughs, downloadable audio files and slide sets for each module and extremely useful SEO project-related checklists and templates.

- INCLUSIONS -

10 x Video modules

5 x Walkthroughs (Screencasts)

10 x MP3 Audio downloads

10 x .pdf full slide-set downloads

1 x .pdf SEO Checklist & Templates Compilation

- DURATION -

In total, over three hours, divided up into byte-sized learning segments of five to twenty-five minutes each.

- ACCESS -

Instant via password. You will receive full and secure access to the "SEO Services Outsourcing" content and download page following payment confirmation.

 

Below is a representation of the actual content delivery page to which you will have access via password. Click the image to view a screen-cast walkthrough of exactly what's included in your online learning course

 

- CONTENT AVAILABILITY -

24 x 7. All content will remain available to you whenever you wish to download or access it.

- UPDATES -

From time to time, the content is added-to or updated as new or emerging techniques are considered worthwhile.

- COST -

The "instant and forever" price is €205+VAT. That is to say, you don't need to keep paying each time the content is updated and it will always be available to you to access or download.

- GOALS -

 SEO Services Outsourcing aims to equip you in the shortest possible time, with an understanding of the SEO project engagement experience. After it you will be able to confidently engage with SEO vendors, choose your contractor wisely and maintain focus on your business objectives as the project progresses.

Among its "goals", is the removal of your vulnerability to the mountain of bad advice and weaker SEO service providers who will eagerly accept your business without regard to the liklihood of actually delivering results for you.

- ACCESS -

Upon completion of your order and email address confirmation, you will receive a password controlled access to the digital content delivery area.

Your downloaded content and access to the delivery area is a substantial and valuable information asset and you should be careful to store them together in a place where you can easily and regularly find them.