Crash Course in Google AdWords Pay-Per-Click Marketing training seminar for business managers and marketing executives.

CRASH COURSE IN Google AdWords

Afternoon "Accelerated Learning" training seminar in

Google AdWords Pay Per Click Search Engine Marketing

GALWAY

Galway Clayton Hotel

Times: 1.30am – 4.30pm

TBA

DUNDALK

Crowne Plaza Hotel

Times: 1.30pm – 4.30pm

TBA

CORK

Cork Clarion Hotel

Times: 1.30pm – 4.30pm

TBA

WATERFORD

Dooley's Hotel

Times: 1.30pm – 4.30pm

TBA

DUBLIN

Bewley's Hotel, Leopardstown

Times: 1.30pm – 4.30pm

Thurs. 28th Apr 2011

If you are interested in devoting a full day to learning, you may also be interested in attending, on the morning of same day, the "Crash Course in SEO" programme. (click the image below to view details)

AFTERNOON PROGRAMME

This is a half-day intensive training seminar on Google AdWords PPC search engine marketing for business people and marketers who are tasked with researching, designing and managing paid search advertising on Google. It emphasises cost-reduction and intelligent campaign design as methods for attaining maximum return on investment from new or existing AdWords programmes.

Programme fee: €139

Google AdWords is one of the most potent online marketing channels, providing both an instant presence on the search results and a visibility footprint with the potential to be even wider than its sister channel, SEO. To the naive advertiser however, it provides many unintended "traps" which, when ignored, result in excessive cost-per-click advertising charges and significantly less placement than its promised potential. For those "in the know", PPC is extremely cost-efficient, highly effective at targeting your served market and over time, provides a metrics-driven platform on which to base future search engine marketing decisions.

To register, please complete all fields:

HALF-DAY PROGRAMME FEE €139

Learning Outcomes

How to design and structure effective Google AdWords campaigns

How to cost-reduce your AdWords programme for maximum impact with minimum budget

How to create Ad copy that attracts maximum click-through from its targeted audience

How to reduce unwanted traffic

How to create key-phrase target lists that accurately reflect your served market's search behaviour

How to use Google's AdWords Analytics to set goals and track return on investment on your campaigns

How to engage and activate Google advertising initiatives in Google's "Content Network" as well as its "Search Network"

KPI's in your PPC programme

Finding the "sweet spot" among your advertising competitors

How to assess the competition and its sophistication in a particular market sector.

If you would like to discuss the programme with us by telephone, please call us on:

01-2360076

or email us directly at:

adwords@praxisnow.ie

The afternoon will take you from first principles in Google AdWords through to a systematic understanding of how to design, structure and manage PPC campaigns for maximum impact and for the lowest cost possible.

A Business-focused Approach to PPC Marketing

AdWords has become extremely sophisticated over the past two years in particular. So much so that it now leaves every other PPC programme in the shade when it comes to granular, focused targeting of your online markets. Staying aligned to your business objectives, without getting diverted into the many tangents and indeed cul-de-sacs that are possible with AdWords, is a key determinant of PPC success. This programme will give you a system or process that will help you retain this alignment and achieve the very best return from your search advertising budget.

Feeder Programme to "PPC Implementation"

After you have completed this Google AdWords training seminar, and if you are interested in participating in a group-based AdWords guided implementation over four weeks (one afternoon per week), we will give you priority registration into our brand new "PPC Implement" programme which will be scheduled near you over the weeks following this programme.

NOTE: Payment in advance is required on all PraxisNow programmes.

NOTE: If you cannot make a particular venue on the scheduled date, and if the next nearest venue to you is inconvenient, we will endeavour to return to the original venue six months following the currently scheduled date.