Google AdWords Training Course one to one Adwords Courses

If you have an existing AdWords Account, click here AdWord Mentor based Implementation

DESIGN & MANAGE (1 to 1)

NEW GOOGLE ADWORDS CAMPAIGNS

FOR QUALITY TRAFFIC, COST EFFICIENCY & CONVERSION

Mentor-led Google AdWords 1-to-1 Training

1.LEARN 2.RESEARCH 3.ONE-TO-ONE COACHING 4.IMPLEMENT 5.REVIEW

Interested? Please calll

01-2360076

SEO Ireland

Who is it for?

Businesses and Marketing teams who are new (or relatively new) to Google AdWords and who want to ensure that their AdWords Advertising spend is going to deliver maximum impact for their investment.

Overview

The programme will mentor you in the practices of targeting very specific served market segments with intelligent campaign design, alignment of campaign components and bidding tactics for optimum click-through and Cost per Click.

The mentor-led 1:1 programme will walk you through the processes of targeted search behaviour research, AdWords campaign structure and design, "quality score" refinement, AdCopy and many other elements of AdWords which combine to deliver sales or registration conversions.

. You will learn about new AdWords features and techniques - through implementation - not just theory. You will discover how to make your advertising more relevant and compelling for specific search behaviours, and in the process, refine your Cost-Per-Click (CPC) and improve the number of qualified visitors to your website's Landing pages.

Why this programme?

It directly translates to more prospective buyers visiting your website.
You will recover your programme investment within months by reducing your investment in poor quality traffic and redirecting it to better quality, convertible traffic.
It will empower you to independently design and structure future AdWords campaigns that are more focused, less costly per qualified visitor and convert more effectively.
It is business / marketing focussed. You do not need to be technical to participate in it.
It is a cost effective, one-to-one engagement emphasising execution - not just learning.
You will retain your AdWords competency long after the programme has completed and avoid the typical recurring costs associated with outsourced AdWords programme management.
It can typically start within weeks of your expression of interest.
You will enjoy it!

Google AdWords 1:1 Mentoring

Format: The 1:1 mentoring programme is comprised of two face-to-face half day workshops - ideally separated by one to two weeks. In addition, one or more live (remote) interactive one-to-one coaching sessions will take place which will cover live execution of the ideas covered in the workshops.

Programme fee: €1,500

To enquire in more detail about the one-to-one AdWords Mentoring programme, please call 01-2360076 or complete the form below and we'll contact you.

Google AdWords has radically evolved over the years! Substantially, as it evolved it veered ever closer towards the idea of improving how advertisers reached their individual and increasingly specific served markets. By rewarding high "relevance" through reduced cost-per-click and penalising lower relevance with higher costs per click, Google has successfully set its AdWords programme apart from the field by improving the quality (relevance!) of its search and display advertising.

Knowing the ins and outs of how Google calculates relevance is a critical success factor in every AdWords programme. Combined with well established as well as newer, more modern advertising techniques, Google AdWords is in a class of its own when it comes to quality traffic generation to your website.

This Google AdWords mentoring programme is aimed at busy executives who want to fast-track their AdWords programme and who want to reap the benefits of directly managing it themselves. Its aim is to up-skill you to directly engage Google AdWords in the right way and to teach you how to manage your programme for sustained performance once you have streamlined it.

Preparation

You will need to have available (for your own use) a wi-fi or 3G enabled Laptop computer. You will need access (and authorisation to set-up / make changes) to your Google AdWords Account and ideally, your Google Analytics account if used. IF you do not already have an initial account set-up, you will need a credit card to set one up.

Programme Structure & Content

The programme is for businesses with or without existing Google AdWords Accounts. If you have an existing account already - either continue reading or try our AdWords restructuring programme by clicking here. The 1:1 mentoring programme is comprised of two face-to-face half day workshops. In addition, one or more live (remote) interactive one-to-one coaching sessions will take place which will cover live execution of the ideas covered in the workshops.

The programme is structured as follows:

Identifying and targeting your served market based on search behaviour.
Interpreting search behaviours into perceived needs and solutions
Structuring campaigns around needs and solutions
Aligning campaign design with website landing pages and identified search targets
Applying and refining structures and AdWords enhancements around your campaigns
Analytics, conversion tracking and reporting
Key metrics and quality score
Split testing
On-going Campaign Management

If you would like to discuss "1:1 Google AdWords Mentoring" by telephone, please call John directly on:

01-2360076

or email PraxisNow at:

ppc@praxisnow.ie

Other 1 to 1 Mentoring programmes from PraxisNow:

SEO Implementation Mentoring Online Marketing Strategy Google AdWords Restructure