Google Search Engine Marketing PPC AdWords Training Courses Mentor

[If you are new to Google AdWords, click here] AdWord Mentor based Implementation

RESTRUCTURE (1 to 1) YOUR

EXISTING GOOGLE ADWORDS CAMPAIGNS

FOR BETTER QUALITY TRAFFIC AND IMPROVED COST EFFICIENCY

Mentor-led Google AdWords Campaign Redesign & Up-skilling Programme

1.AUDIT 2.PREPARATION 3.ONE-TO-ONE COACHING 4.CHANGE 5.1:1 REVIEW

Interested? Please calll

01-2360076

SEO Ireland

Who is it for?

Businesses and Marketing teams who have some experience with Google AdWords but now want to update their campaigns to benefit from some of the newer techniques to improve visitor quality and cost efficiency metrics.

Overview

The mentor-led 1:1 Google AdWords restructuring programme will up-skill you to directly restructure your existing AdWords campaigns for improved performance. Its focus is on empowering you to design and structure future campaigns by taking your existing programme and "re-engineering" it from three perspectives:

1. Traffic Quality

2. Click-Through

3. Average Cost Per Click

. You will not only learn about new AdWords features and techniques, but will discover how to make your advertising more relevant and compelling for specific search behaviours, and in the process, refine your Cost-Per-Click (CPC) and improve the number of qualified visitors to your website's Landing page.

Why this programme?

It directly translates to better quality prospective buyers visiting your website.
You will recover your programme investment within months by reducing your investment in poor quality traffic and redirecting it to better quality, convertible traffic.
It will empower you to independently design and structure future AdWords campaigns that are more focused, less costly per qualified visitor and convert more effectively.
It is business / marketing focussed. You do not need to be technical to participate in it.
It is a cost effective, one-to-one engagement emphasising execution - not just learning.
You will retain your AdWords competency long after the programme has completed and avoid the typical recurring costs associated with outsourced AdWords programme management.
It can typically start within weeks of your expression of interest.
You will enjoy it!

Google AdWords 1:1 Restructure

Format: This programme consists of an initial assessment of your existing Google AdWords account by PraxisNow, followed by two half-day coaching sessions spent face-to-face with you. The first session will be a walkthrough of the recommended changes resulting from the initial assessment, and the second session, approximately four weeks later, will be a review of the changes you have made and any additional recommended future changes you may consider. Between workshops, you will have on-going access to PraxisNow as you implement the changes.

Programme fee: €1,500

To enquire in more detail about the one-to-one AdWords Restructuring programme, please call 01-2360076 or complete the form below and we'll contact you.

Google AdWords has radically changed over the last two years! Mostly, these changes were geared towards improving how advertisers reached their individual served markets on the one hand, while providing quite severe financial penalties for straying outside your identified target audience on the other! In simple terms, Google rewards you for the "relevance" of your message with lower pay-per-click fees, and charges you more when your message is less relevant!

This Google AdWords restructuring programme is aimed at busy executives who have not had the time to constantly invest in keeping their AdWords campaigns at their most cost-efficient, optimised best. Its aim is to up-skill you to directly update your AdWords campaign structure by applying some recently introduced features and techniques to your account and to review your key-phrase targeting strategies.

Preparation

You will need to have available (for your own use) a wi-fi or 3G enabled Laptop computer. You will need access (and authorisation to make changes) to your Google AdWords Account and ideally, your Google Analytics account if used.

Assessment, Preparation, Mentoring for Change, Review

The restructuring programme is for those businesses with existing Google AdWords Accounts. After an initial assessment of your AdWords programme, and upon your instruction to proceed, PraxisNow will engage a deep-dive into your account structure including Campaign and AdGroup design, key-phrase targets and analytics assessment. From this work, a set of recommended changes will be produced. These changes will form the basis of the first face-to-face workshop where we will walk you through each recommendation and show you how to implement it. You will physically carry out the suggested changes over the following weeks. Once the changes are made, PraxisNow and you will monitor their impact and "tweak" as necessary over the following three to four weeks, before engaging the second workshop. The second workshop will review results thus far and cover any additional suggestions based on the results achieved.

If you would like to discuss "1:1 Google AdWords Restructuring" by telephone, please call John directly on:

01-2360076

or email PraxisNow at:

ppc@praxisnow.ie

Other 1 to 1 Mentoring programmes from PraxisNow:

SEO Implementation Mentoring Online Marketing Strategy New to Google AdWords