SEARCH MARKETING

(2-Day Strategy Course in Google AdWords & SEO)

The [NON-TECHNICAL] Powerhouse in marketing your business

on the search engines

CALENDAR

check availability on

01-2360076

DUNDALK

Crowne Plaza Hotel

Times: 9.30am – 4.00pm

Wed. 24th Nov 2010

and Thurs. 25th Nov 2010

DUBLIN

Camden Court Hotel

Times: 9.30am – 4.00pm

Tues. 7th Dec 2010

and Wed. 8th Dec 2010

PORTLAOISE

Heritage Hotel

Times: 9.30am – 4.00pm

Tues. 14th Dec 2010

and Wed. 15th Dec 2010

2 DAY PROGRAMME

The 2-day strategy course on marketing your business on the internet. Both Google AdWords and organic search engine optimisation are covered in a non-technical, tactical context. The programme is designed for business owners and marketing staff engaged or about to engage in search engine marketing and optimisation. Inclusive Programme fee: €697

"Search Marketing" is a comprehensive, inspirational and practical insight into the strategies and techniques of building the widest possible presence for your business on the search engines. By expanding your search presence you are improving the capacity of your website to generate sales leads, increasing brand awareness and engaging the single biggest commercial channel on the internet.

To register, please complete all fields:

2-DAY INCLUSIVE PROGRAMME FEE €697

Designed in a non-technical format for marketers and business people, "Search Marketing" covers the areas of organic placement (SEO / Search Engine Optimisation) and Pay-Per-Click Marketing (with special emphasis on Google AdWords). As the single biggest commercial channel on the internet, by far, no business should be without a working knowledge of the search channel and this 2-day programme is all that you will need to start generating new sale opportunities from the moment you leave it.

Learning Outcomes

How to identify your served market online

How to segment and target your online market by search behaviour

How to differentiate the separate the requirements of national & international search placement

How to increase your website's "Authority" on Google, Yahoo and Bing and maximise its key-phrase placement potential

How to develop inbound "links" to your website from other websites in a non-intrusive way and why all links are not the same in Google's eyes.

How to optimise rich media content such as video and have it syndicated to across multiple websites

The role of content and its many influences on your search engine placement strategy

Fundamentals of Pay-per-Click Marketing with special focus on Google AdWords

How to maximise your click through rate (CTR) and improve the quality score of your key-phrases and landing pages to improve campaign performance (reduce "Cost per Acquisition (CPA)")

How to structure your campaigns for maximum effectiveness

How to manage your campaigns for cost reduction and better targeting

Analytics; what you should be measuring and how to measure it

KPI's in SEO

Pitfalls in SEO

[Time allowing] Summary individual website reviews

Preparation

It is recommended that you bring a WiFi enabled Laptop computer with you on both days

If you would like to discuss "SEO Implement" by telephone, please call us now on:

01-2360076

or email us directly at:

seo@praxisnow.ie

DAY 1: Key-phrase Research + PPC

DAY 2: SEO (Organic Search Placement)

"Search Marketing" is a premier-class, two-day training course in SEO (Search Engine Optimisation) and Pay-Per-Click (Google AdWords emphasis) marketing.

Taking you from first principles, it will bring you on a journey of discovery from identifying potential buyers online to adapting your website and advertising campaigns to achieve the widest possible and most effective search footprint for your business.

A Non-technical, Business Approach to SEO and Google AdWords Training

The training course will demystify the many shadows and misunderstandings that surround both organic (free) and paid placement in the search engines. In non-technical terms, it will dispel many of the fears associated with opinions as to what Google "might" or "might not be" doing including recent Google announcements on personalised search, purchased links and other changes.

Guerrilla Strategies in Search Marketing for Cost-Effectiveness

In tough economic times, it is ever more important to maximise the impact of every euro you spend on marketing. The term "guerrilla" marketing refers to no-cost or low cost techniques you can use to compete directly online for minimum cost and maximum effectiveness. "Search Marketing" will equip you with many ideas and methods that are zero or low cost to implement. Even with paid search (PPC), knowing how to structure campaigns for maximum impact and how to manage them over time for cost reduction, is a key skill you will need in your marketing armoury.

An Interactive & Engaging SEO & PPC Learning Experience

This is a small group training course and is highly interactive in nature. Your learning experience will be shared with others who have similar requirements to your own.

Feeder Programme to "SEO Implement"

After you have completed the "Search Marketing" course, and if your primary interest is SEO rather than PPC, you have the option of participating in one of PraxisNow's scheduled "SEO Implement" groups (four week programme) to directly optimise your website under the direction and mentorship of PraxisNow. A percentage of your cost of attending "Search Marketing" may be offset against your "SEO Implement" Group fee. Please contact us for details.

e-Content Support

Each day in the search marketing training programme is uniquely supported with online e-learning course content to help you apply what you have learned after the programme has completed. The e-content includes pdf slide sets and selected video and audio content.

Programme Cost

BOTH DAYS:

Single Participant: €697

Two Participants: €997

NOTE: Payment in advance is required on all PraxisNow programmes.

NOTE: If you cannot make a particular venue on the scheduled date, and if the next nearest venue to you is inconvenient, we will endeavour to return to the original venue six months following the currently scheduled date.