COMPLETE & EFFECTIVE SEO IMPLEMENTATION
PraxisNow offers a full service SEO solution that is a comprehensive, structured SEO project implementation process spread typically over twelve months followed by an on-going SEO maintenance and support service thereafter. Over the years we have built structured, defined SEO implementation processes for each stage of SEO engagement and for each of the individual SEO stage components for which you may engage us.
Our processes are designed to allow us delve deep into your industry structure whilst retaining a continual focus on results.
The SEO implementation components for which we use individually defined processes, are:
SEO STRATEGY DEVELOPMENT:
An essential requirement for successful SEO implementation is to have a process in place to help identify an organic placement strategy at the outset that is both viable and worthwhile.
TARGET MARKET SEARCH BEHAVIOURS:
The traditionally known “key-phrase research” is not sufficient when it comes to identifying the search behaviours of your target audience. When engaged, this process involves identifying your sweet-spot personas and redefining your target market based on their search behaviours at specific stages of the purchase process.
SEO KEY-PHRASE CLUSTERING:
Good SEO strategy accommodates both short-tail key-phrase targeting as well as long and medium-tail targeting. The techniques for placement targeting on each of these search types are different. Key-phrase clustering is a process to drive long-tail targeting.
Often the beginning, middle and end of low-end SEO engagements, page-level optimisation is still important but it has radically changed over recent years and even so, is still only the beginning of your SEO journey.
Whilst much of this work is done on-site, quite an amount is also undertaken outside of the website itself and is a key part of the process in getting your website correctly indexed by each of the major search engines.
Following a certain discipline (it’s a natural one actually!) when structuring your website will significantly improve the efficiency with which search engines index it. Google has become especially sensitive to this in recent times and you can achieve a noticeable ranking improvement just by following Google’s preferred process.
GEO-LOCATION & INTERNATIONAL SEO:
Enormous misconceptions surround the challenge of international SEO, many of which were prevailing practice only a year or so ago, and which are now superseded by much more defined and sensible processes for geo-locating your content. A very specific process, carefully implemented is required in international SEO that will avoid the pitfalls such as content duplication and link topology which are often overlooked.
SEO CONTENT ALIGNMENT:
Contrary to popular belief, content is not in fact King until it is first crowned. What this means is that content needs to be produced and structured in a very specific way before, in Google’s eyes, it is worthy of the crown that may be bestowed upon it!
COMPETITOR ANALYSIS IN SEO:
In SEO, your competition are often not those against whom you compete on a day-to-day basis. More often than not, they are new and many in number. That which distinguishes them as your SEO competitors is that they are the owners of real-estate in the search results which has a direct value to you. A formal competitor analysis process is required in order to identify where you can viably compete and how you can score against them.
Measuring performance against KPI’s is only useful if you have the process is place to interpret the analytics and adapt your tactics accordingly. With so many new digital channels having emerged as significant traffic generators to your website, preparing reports that are meaningful and viewing / presenting large amounts of data as useful information requires processes that may be automated or manual to ensure that you take the correct reactive measures against accurate and meaningful information.
SEO NEIGHBOURHOOD DEVELOPMENT:
Once thought to be unimportant in SEO, outbound links from your content to external websites such as credible sources of statistical information or authorative sites on a particular subject matter add significantly to Google’s perceived credibility of your content and therefore, when implemented correctly, improve its ranking authority.
SEO COMMUNITY DEVELOPMENT:
The quality of inbound links to your content has a significant influence on its authority to rank for its targeted key-phrases. Often an unnatural process – despite Google’s insistence that it only wants to see naturally occurring links, community-building in SEO is labour intensive, extremely dangerous (!) and often outsourced.
SEO LINK BUILDING:
This activity should be approached with extreme caution due to it special propensity to attract a Google “slap” (algorithmic penalty) or worse still, a manual penalty which may result in you having to engage a Google reconsideration process – which can be extremely difficult, time-consuming, expensive and laborious. The link-building brief is of key importance here.
Having a process in place with your website developer, if not your SEO partner, to apply structured markup to all media types and objects on your website will determine, among other things, the richness of your organic search listings. When tactically deployed, it will also combine with your other Google accounts to improve your seach footprint.
LOCAL SEARCH OPTIMISATION:
Local search is of particular importance to organisations that conduct business from one or more bricks and mortar premises. Combined with community development, structured markup and other SEO components, local search has become especially relevant to mobile search and can be a major sub-channel of the wider SEO initiative.
We now know with certainty that Google is heading in the direction of “single view of Author / Publisher”. So understanding how Google interprets the connection between each of your accounts and how it uses these connections to authenticate content that you author or publish, will be a key ranking factor in the future.
PraxisNow lives in an SEO learning process. For us, it is equally important to stay at least one step behind the leading edge of SEO (avoiding attempts to reverse engineer the search algorithms), and at least one step ahead of current best practice is SEO. That means being able to pre-empt the major changes coming downstream without incurring vast amounts of wasted time attempting to accommodate something that someone – even reputable, thought was a good idea!
SEO IMPLEMENTATION CONTACT
If you would like to discuss any aspect of your website or its SEO performance, please feel free to use the form at the top left of this page or call us directly on: