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Geurilla Strategies in
GOOGLE ADWORDS
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Presenter
John Coburn
John has twenty-five years experience in international business including senior executive positions with Westinghouse, WBT Systems,
Mentec International and First Data Corp. He has been an executive board member with a number of software and technology-based organisations and was an award-winning presenter from an early stage in his career.
John is the author of two books - "Components of Internet Marketing Strategy" - a birds-eye view of applied online marketing techniques, and "Selling High Value Software" - a big-ticket blueprint for negotiating international software projects. He is a graduate of electronics engineering and marketing, and is widely known for his seminars on applied internet marketing.
Morning programme registration fee:
€295
VENUES
Cork
Silver Springs Hotel
Dublin
Bewley's Leopardstown
Galway
Clayton Hotel
Dundalk
Crowne Plaza Hotel
Waterford
Dooley's Hotel
WHO SHOULD ATTEND?
Anyone responsible for setting-up and managing a Google AdWords programme. Also, if you have outsourced your AdWords programme to a 3rd party, this particular morning will give you the insight that will empower you to more effectively manage and performance assess your service provider.
WHAT IS IT?
A morning seminar that will teach you not just the basics of Google AdWords PPC advertising, but will highlight the pitfalls, key-performance indicators and tactics you can use to cost-minimise your programme and improve the quality of your visitor traffic.
WHAT IS PPC?
Pay-per-click (PPC) advertising is where you place an online advertisement at no cost and only pay when someone clicks on it. The biggest and most sophisticated such programme is Google AdWords.
THREE REASONS TO DO IT?
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Google AdWords is the single biggest source of "instant" visitor traffic to your website. Whether or not you are already doing it, this programme will help you do it better!
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It will take you from ground zero - no knowledge of AdWords at all, to being able to design and implement effective AdWords campaigns that will bring relevant visitor traffic to your website in double quick time.
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It is non-technical, non-intimidating, non-judgemental and presented in a language that you will understand throughout.
WHY THIS PROGRAMME?
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This one morning can save you significant costs on your Google AdWords programme by giving you the knowledge from the outset to correctly structure and manage your AdWords campaigns for maximum impact
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It highlights the parts of AdWords that are certainly covered but whose importance is not immediately obvious in other programmes.
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It will educate you on some specific tactics you can use to achieve improved AdWords rankings and lower costs per click.
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It will help you audit your existing programme if you have one, whether from a third party or one that you have set up yourself.
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Whilst the primary purpose of any AdWords programme is to generate pre-qualified visitor traffic to your website, this seminar will teach you the sub-surface, underlying objectives that come together to deliver your primary purpose in a way that is effective and cost-efficient.
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It is updated with the latest methods and feature additions to Google AdWords
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It's not trying to sell you anything - just empowering you to do better!
PROGRAMME FORMAT
A morning training seminar with live internet access, demonstrations, case studies and lots of interaction throughout.
Times are 9.00am to 1.00pm with on 15-minute break. Although not necessary, you are welcome to being along your laptop or iPad for note-taking.
A link will be provided where you can download the slides used for the programme.
If you have a question about the programme, please call 01-2360076.
