John Coburn 

John has twenty-five years experience in international business including senior executive positions with Westinghouse, WBT Systems, Mentec International and First Data Corp. He has been an executive board member with a number of software and technology-based organisations and was an award-winning presenter from an early stage in his career.

WHAT IS IT?

It is a non-technical start-of-year business briefing in digital marketing for businesses of all sizes and types that is run annually by PraxisNow. The briefing is a ground-up review of prevalent best practices in the major digital marketing channels.

IN ONE MORNING

If you have not yet fully embraced digital marketing, this is a superb chance to catch up as it is both unassuming and non-intimidating. If you are actively engaged in internet marketing, you will find its perspectives refreshing, interesting and a really useful summary of many of the major updates that happened in the past year or are currently happening in 2012. In a single morning, the briefing will cover:

• a fully updated overview of online marketing strategy & its processes

• a summary of major search and other updates that happened in the past year

• an overview of the latest thinking on subjects such as lead generation and conversion.

• things that didn't happen or were delayed, and

• some forecasts of what you might see as 2012 progresses.

WHO SHOULD ATTEND?

If you attended last year's briefing, you'll enjoy this one also as it builds on some of the ideas covered, introduces a number of new ones and will bring you right up to date in the latest thinking by some of the "gurus" in the US in particular.

It is aimed at Senior Managers, Business Owners, Business Unit Managers, , Brand Managers, Marketing personnel - if you have ownership of "marketing strategy", then this morning seminar will neatly encapsulate for you what is important and what is less important in digital marketing strategy, what changes took place in 2011 that you will need to consider in 2012 and what we expect to happen in 2012 that will affect the way you do business online.

THREE REASONS TO DO IT?

• It is a shrink-wrapped treatise on digital marketing strategy at the speed of light. It will let you benchmark where you are today against what others are doing online and will help you ensure that your bases are covered even if you haven't gotten around to doing everything yet.

• It will provide some direction for you as you assess the relevance to your particular business of the many digital marketing channels that are out there.

• It is, as with every PraxisNow programme, process-oriented. It covers the major channels from an engagement perspective - what to measure. and just as importantly, what is possible to achieve.

WHY THIS PROGRAMME?

• It will give you a perspective on internet marketing strategy that will help you put many of its core components in context, without the unnecessary veil of technical detail.

• It will update you on what happened in 2011 that you may have missed and that you may be able to use in 2012.

• It will look ahead to 2012 to give you a heads-up on what may be coming down the road that might open up some new opportunities for you - as well as open up some big holes that could consume you if unexpected!

• It will cover some models that you may find useful when you go to implement some of the channels or ideas it covers.

• It is an annual event based on a formula that participants tend to enjoy because it is engaging and interactive throughout.

ATTENDED LAST YEAR?

If you attended the 2011 Briefing last year, you will find some repetition this year, process-wise, in order to bring those who didn't, up to speed. But you will also benefit from the summary of changes that took place in 2011, channel strategy reviews and updates, new insights and the outlook for 2012.

You might also have noticed that it has been shortened to a half-day this year. Last year's full day was so packed with information, many people would have struggled to retain all of its ideas. This year, we've condensed it to a single, and very full, morning.

PROGRAMME FORMAT

A morning training seminar with lots of interaction and food-for-thought. Be prepared for a highly interactive and engaging morning that really will make you think, and perhaps even re-think, many of your sales prospecting and marketing activity from this day forward.

Times are 9.00am to 1.00pm with one 15-minute break.

A link will be provided where you can download the slides used during the programme.

If you have a question about the programme, please call 01-2360076.