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ONLINE SALES PROCESS
How to leverage your website value proposition to improve lead generation
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Presenter
John Coburn
John has twenty-five years experience in international business including senior executive positions with Westinghouse, WBT Systems,
Mentec International and First Data Corp. He has been an executive board member with a number of software and technology-based organisations and was an award-winning presenter from an early stage in his career.
John is the author of two books - "Components of Internet Marketing Strategy" - a birds-eye view of applied online marketing techniques, and "Selling High Value Software" - a big-ticket blueprint for negotiating international software projects. He is a graduate of electronics engineering and marketing, and is widely known for his seminars on applied internet marketing.
VENUES
Cork
Silver Springs Hotel
Dublin
Bewley's Leopardstown
Galway
Clayton Hotel
Dundalk
Crowne Plaza Hotel
Waterford
Dooley's Hotel
WHAT IS IT?
A "high-impact" morning training seminar on how you can significantly improve your website's capacity to consistently generate and convert more sales leads - even from the visitor traffic you currently have.
WHO SHOULD ATTEND?
If you are accountable for business performance and/or direct sales in your company, you need to attend this programme. It exposes perhaps the single biggest and most under-used sales prospecting system you are likely to come across. Sounds a bit dramatic? Speculate €167 and you will discover that this is very real, without exaggeration and fully realisable if you are prepared to invest the planning and intellectual effort to do it.
WHAT'S AN "ONLINE SALES PROCESS"?
It is the sequence of steps you use to nurture a website visitor from point of first contact with your website through to becoming a living, paying customer. Once they become a customer, you will use the same principles to assist your relationship management of that customer to ensure future sales and to maximise their lifetime value to you, by maximising your value to them!
THREE REASONS TO ATTEND
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It is an actionable, insightful perspective on how your organisation can articulate its value to the maximum in an online sales context.
It will give you the core methodology to significantly improve the conversion yield you achieve from your existing website visitor traffic.
It will help you to internally articulate the business case for radical change to the way your company manages and operates its web presence.
These are big claims. If you could achieve even one of these, this single morning will be an extremely valuable one for you. All of these claims will be achieved. It's up to you to take action on what you are about to learn.
WHY THIS PROGRAMME?
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It is unique. You cannot do it anywhere else. It has a big payload - meaning that its value proposition is a significant one. It is presented in a language you will understand and you will find it both entertaining and engaging.
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Its focus is on your website's ability to convert. Your return on investment on this programme is, if you implement its recommendations, clearly measurable by your website's improved conversion performance. You don't need to have an online e-shop. If you have a complex sales process that is engaged over a long period of time, you still require an online sales process to nurture prospects from one step to the next. Your definition of "conversion" may be different, but a structured process is still required.
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It will help you map out your online sales process. This will not only help you online, it will bring additional clarity to your current off and online selling processes, thereby helping you to crystallise your value proposition and its value "components".
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It will get you asking the right questions internally. This means that, amidst the hazy clouds of design and IT, you will be able to provide leadership to the future direction of your company's online presence that is focussed more on the business' needs and less on the intricacies of implementation.
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It will ensure that the return on any future investment your organisation may make on "traffic generation" such as SEO or AdWords, is maximised to the full based on improved conversion ratios.
REGISTRATION
To register online, please select the button below.
A multi-party registration discount is available when paid for by PayPal. You can select the number of people you wish to register once you get to the PayPal screen.
PraxisNow can be contacted at:
01-2360076
PraxisNow, 3 Grangewood Court, Rochestown Avenue, Dun Laoghaire, Co. Dublin, Ireland
T01-2360076 E seo@praxisnow.ie Wwww.praxisnow.ie
