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SEO GROUP IMPLEMENTATION
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SEO Mentor
John Coburn
John is the Managing Director at PraxisNow, a specialist digital
marketing consultancy.
His seminars on various aspects of digital marketing have been attended
by thousands of organisations across Ireland and the UK and he has
privately mentored many of them to improve their digital presence and
grow sales in national and international markets.
Over his twenty-seven year international business career John held
senior management roles with organisations including Westinghouse,
Mentec International and WBT Systems. He has lived and worked in Japan
and has spent extended periods building, developing and managing major
accounts in the USA, Europe, Middle East and AustralAsia.
In 2004 he transitioned from his role as Director of Sales with
International Banking Software firm Deecal International (acquired by
First Data Corp.) to a full-time focus on digital marketing with
PraxisNow. During this transition, he became a student of the late Cory
Rudl, one of the recognised early stage internet entrepreneurs in the
USA.
John is a consultant to several exporting Irish firms. He is a regular
speaker for Enterprise Ireland, IBEC and the Marketing Institute of
Ireland. He is the author of two books - “Selling High value Software”
(’05) and “Components of Internet Marketing Strategy” (’05), and
lectures in search marketing on the Marketing Institute’s Digital
Marketing Executive Programme.
NEXT GROUP STARTS ON:
fee: €1,257
Your fee includes up to two participants from your company.
For
private mentoring enquiries please call 01-2360076
VENUE
Dublin
Bewley's Hotel Leopardstown
WHAT IS IT?
A minimally-intrusive, mentor-led business group in which each participant, non-technical or technical, drives an SEO implementation initiative on their corporate website over a four to six week period. It is a chance to take the time out to search optimise your corporate website in the shortest time and for the lowest cost.
WHO SHOULD ATTEND?
It is non-technical. Business owners, senior marketing management, sales management and business-focused IT and Design staff should attend. Whatever your title, if you have accountability for the sales and marketing function, you will benefit by participating on the programme.
WHAT IS SEO?
SEO (Search Engine Optimisation) is the act of adapting your website and its promotion in a way that increases its presence on the major search engine results pages, for a targeted set of keyword search phrases.
THREE REASONS TO GET INVOLVED
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SEO is the biggest of all the online channels and is viable for most businesses with a considered strategy.
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It affords you the opportunity to “be there” when the customer is ready to buy (as suggested by their search phrase), and is therefore a sustainable and consistent source of qualified sales leads for those who engage it wisely.
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It significantly expands your company's sales reach into market segments and geographies that you could not otherwise reach.
WHY THIS PROGRAMME?
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It is the most comprehensive, hands-on, practical SEO initiative you could take. There is no other programme like this at time of writing.
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It is a proven methodology that keeps your expectations grounded while maximising your opportunities to succeed.
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It lets you SEO your corporate website for a reasonable cost that is contained and realistic.
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It is business-focused and designed for marketers and business people. Technical aspects are shrink-wrapped and passed to your technical resource for implementation using templates and checklists.
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It is completed within a finite timescale, and is not unnecessarily intrusive into your busy schedule.
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It is a practical process, highly enjoyable and will stay with you long after the programme is completed.
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After it, you will be self sufficient in SEO and capable of implementing a process to target placement against any search phrase you may choose in the future.
PROGRAMME FORMAT
One hands-on morning workshop per week over four weeks. Each workshop is comprised of two parts: (1) Learning (2) Implementation (task commencement), with task completion requiring approx 2 - 3 hours effort between workshops. Inter-workshop support and mentoring is provided as needed for the duration of the programme. The programme is exclusively supported with online video based learning and task review materials.
REGISTRATION
Your registration fee covers two people (same website focus) on the programme. A third person may attend for an additional fee of just €400.
To register online, please fill out the registration form by selecting the graphic below:
Venues being used for these programmes are Bewley's hotel in Leopardstown, Dublin and the Cork Clarion Hotel.
Should you wish to discuss your potential registration in advance, please feel free to contact PraxisNow directly at:
T. 01-2360076
E. seo@praxisnow.ie
PraxisNow, 3 Grangewood Court, Rochestown Avenue, Dun Laoghaire, Co. Dublin, Ireland
T. 01-2360076 E. seo@praxisnow.ie W.www.praxisnow.ie
