SEO crash course for marketing and business staff on how to increase your

website's search footprint on the Google, Bing and Yahoo search engines

ONE MORNING CRASH COURSE IN SEO

"Accelerated Learning" training seminar for

Business Managers in Search Engine Optimisation

The fastest [NON-TECHNICAL] way to learn how to expand your

website's presence on the search engines

CALENDAR

GALWAY

Galway Clayton Hotel

Times: 9.00am – 12.30pm

TBA

DUNDALK

Crowne Plaza Hotel

Times: 9.00am – 12.30pm

TBA

CORK

Cork Clarion Hotel

Times: 9.00am – 12.30pm

TBA

WATERFORD

Dooley's Hotel

Times: 9.00am – 12.30pm

TBA

If you are interested in devoting a full day to learning, you may also be interested in attending, on the same day, the afternoon programme "Crash Course in Google AdWords". (click the image below to view details)

Morning PROGRAMME

This is an intensive, half-day training seminar on marketing your business on the internet using "organic placement" on the search engines - emphasising Google, Bing and Yahoo. The course is designed for business owners and senior marketing staff to help them set direction on and manage their company SEO initiative.

Programme fee: €139

"Crash Course in SEO" is likely to be one of the highest-impact, single-morning management training courses you will experience in search engine optimisation. For business owners and senior marketing staff who need to get up-to-speed fast in SEO, it will take you from first principles, through choosing an organic search strategy, and right into implementation methodology. From one of Ireland's leading one-to-one and group SEO mentors, this fast-paced half-day programme brings clarity to the business of SEO without clouding its subject matter with unnecessary technical masking or mystery.

The morning is an intensive, inspirational and practical insight into the strategies and techniques of building the widest possible presence for your business on the search engines - national and international. By expanding your website's search engine presence you are expanding its "brand-neutral" key-phrase footprint, making it easier to find and improving its capacity to generate new sales leads.

To register, please complete all fields:

HALF-DAY PROGRAMME FEE €139

Learning Outcomes

How to identify and target your search market

How to segment and access your online market by search behaviour

How to differentiate the separate requirements of national & international search placement

How to increase your website's "Authority" on Google, Yahoo and Bing and maximise its key-phrase placement potential

How to develop inbound "links" to your website from other websites in a non-intrusive way and why all links are not the same in Google's eyes.

How to optimise rich media content such as video and have it syndicated across multiple websites

The role of content and its many influences on your search engine placement strategy

KPI's in SEO

Pitfalls in SEO

If you would like to discuss "Crash Course in SEO" by telephone, please call us on:

01-2360076

or email us directly at:

seo@praxisnow.ie

Website SEO is a premier-class, half-day training course in SEO (Search Engine Optimisation) for non-technical marketing and business managers

Taking you from first principles, it will bring you on a journey of discovery from identifying potential buyers online to adapting your website for maximum placement effectiveness.

A Non-technical, Business Approach to SEO Training

The training seminar will demystify the many shadows and misunderstandings that surround organic (free) placement in the search engines. In non-technical terms, it will dispel many of the fears associated with opinions as to what Google "might" or "might not be" doing including recent Google announcements on personalised search, purchased links, rich media and other changes.

Guerrilla Strategies in Search Marketing for Cost-Effectiveness

In tough economic times, it is ever more important to maximise the impact of every euro you spend on marketing. The term "guerrilla" marketing refers to no-cost or low cost techniques you can use to compete directly online for minimum cost and maximum effectiveness. "Crash Course in SEO" will equip you with many ideas and methods that are zero or low cost to implement.

Feeder Programme to "SEO Implementation"

After you have completed the "Crash Course in SEO" training seminar, and if you are interested in participating in a group-based SEO implementation programme over four weeks, we will give you priority registration into our highly regarded "SEO Implement" programme.

NOTE: Payment in advance is required on all PraxisNow programmes.

NOTE: If you cannot make a particular venue on the scheduled date, and if the next nearest venue to you is inconvenient, we will endeavour to return to the original venue six months following the currently scheduled date.