Dublin SEO workshop modules from Praxisnow

SEO Marketing and Your Sales Process

Selling is Tough! Before getting into SEO marketing in 2004, I spent 20 years of my career selling - mostly internationally and mostly in software and high technology markets. For me, by far the toughest piece in selling was prospecting - finding new sales opportunities. I was never good at cold calling and often struggled [...]

Marketing Personas – An SEO marketing perspective

A marketing persona is a detailed demographic, professional and perhaps even more importantly, behavioural profile of the prospective customer(s) you are targeting. As a marketer, your goal is not only to get in front of your target persona but to present to them your value proposition in terms that align to their priorities. The better you [...]